Sales boom for Mackie’s ice creams

Scottish firm Mackie’s hit £20 million in ice cream sales over the latest financial year, stated the cmpany, citing ambitious growth south of the border, which increased its market share and helped in doubling its ice cream sales in 10 years.

The Aberdeenshire firm has more than doubled its ice cream sales in 10 years and sold 13.3million litres in the 2022-23 fiscal perio. Mackie’s says the success is down to its continued investment into its production facilities and workforce.

There was an 11 per cent annual increase in the company’s market penetration across the whole of the UK, with the firm holding a 21 per cent share of the Scottish ice cream category.

“This increase is tied to our successes in landing nationwide spots in major retailers for our second most popular flavour, Honeycomb, which is now across the UK in Sainsbury’s, Waitrose and Morrisons. The expansion of choice beyond Traditional to the rest of the UK has proved popular with the nation’s ice cream consumers, reflected in strong sales growth for us,” says Mackie’s, adding another reason for its strong sales rise which is trying to “swallow the majority of the industry’s rising costs” to keep a tab on prices.

Stuart, Managing Director, stated that the recent sales success is a reflection of the team’s hard work and considered, responsible decision-making.

“While the cost-of-living crisis has pushed up the prices for our raw materials, we’ve taken every effort to limit price rises that are passed onto our customers, which has been reflected in reduced profits.

“However, our increase in both sales and market share demonstrates that consumers reward companies like Mackie’s for leaving more in their pocket without compromising product flavour, sustainability, or quality.

“We’re thrilled to have returned such an impressive increase in our sales during a difficult period for the sector. The key for us now is to continue to grow our reach while ensuring our new customers become long term advocates for us, as the economy settles,” he said.