More

    Rude Health launches multi-channel campaign

    Rude Health

    Dairy-free drinks brand Rude Health has announced the launch of its first-ever multi-channel campaign.

    Created by agency BMB, Rude Health’s new campaign spans out of home, digital, social and shopper and will playfully challenge tropes of the dairy-free drinks segment, such as taste must be sacrificed for health and sustainability.

    The brand has won 9 Great Taste Awards and has been accredited as a B Corps company. To boost the brand’s reach Rude Health will partner with fellow B Corps brands Brew Dog and Mindful Chef and urban food brand Mob Kitchen to amplify the campaign’s reach.

    Rude Health Co-founder and Brand Director Camilla Barnard said that Rude Health was established in 2005 to challenge the assumption that “healthy food is bland”. 

    “When we launched our Almond and Oat Drinks in 2013, dairy-free drinks were packed with gums, thickeners and emulsifiers and were tasteless,” Barnard said, adding that “we’re proud to stand out in a sea of sameness with a large range of flavour-full organic dairy-free drinks, dressed in bright, bold 100% recyclable packaging and made from 100% natural ingredients, grown where they grow best”.

    Latest

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Don't miss

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Kitwave Group acquires 130-year-old delivered wholesaler

    Kitwave Group plc, the delivered wholesale business, has acquired...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...