Rollover has expanded its hot on-the-go range with five new products.
Rolling out across the convenience and foodservice channels now, the new products include Bacon & Sausage Baguette, Sausage Egg & Cheese Muffin, Bacon Cheeseburger, Chicken Tender Baguette and Boneless Chicken Wings.
The brand said the range extension is set to help retailers and operators maximise the demand for food-to-go options by tapping into the latest consumer trends and multiple mealtime occasions throughout the day. Shoppers are looking for convenient and craveable hot food options to enjoy on-the-go and importantly, with no compromise on taste.
Starting with the most important meal of the day - bacon, sausage and egg are amongst shoppers’ top three breakfast items respectively. Rollover’s newest breakfast delights answer this demand with popular shopper favourites – including a Bacon & Sausage baguette made with streaky bacon and Lincolnshire sausage and the Sausage, Egg & Cheese muffin with a succulent pork sausage patty, free-range egg and melted cheese.
Rollover's Boneless Chicken Wings
When it comes to lunch, there is more demand for higher protein offerings, which has seen a 50 per cent growth in the last four years, making it the fastest growing food category. Rollover’s newest offerings meet the evolving needs of the on-the-go consumer looking for that added benefit – including with its flame grilled quarter pounder Bacon Cheeseburger which is also the second most popular food-to-go dish.
Paired with its crispy breaded Boneless Chicken Wings, consumers can now conveniently pick up a higher protein lunch or snack from their local retailer or outlet. Complete with a pot of smoky Texas BBQ Dip, Rollover’s Boneless Chicken Wings help to ensure retailers and operators are leveraging a wide range of flavour preferences to maximise sales.
The new innovations also ensure current fans of the brand are kept engaged and excited with more shopper favourites – including with the new crispy Chicken Tender Baguette. As chicken food to go is the second most popular food-to-go item, the product is a standout option for retailers looking to capitalise on this demand with an option predicted to be a consumer favourite.
Rollover's Chicken Tender Baguette
“Over the last few years, we have seen the Rollover brand go from strength to strength. What’s more, with the UK food to go market forecasted to reach £24.0bn in value in 2025, there was no better time to expand our range to provide even more sales opportunities for our partners,” Tony Owen, General Manager at Rollover, commented.
“We know that shoppers are looking for convenient and delicious hot food options - whether that’s during lunch time at work or at the weekend when they’re looking for a breakfast treat. Tailored to consumers’ latest cravings, the launches play into current trends and provide even more occasions for shoppers to pick up a Rollover product.
“Although we know loyal fans will be excited by our new products and already know of the taste and quality we pride ourselves on, we also want to attract new consumers into this space who may not have considered us before, to help our partners drive sales for long-term success.”
The launch will be supported by a wider campaign including PR, digital and in-store activation. RRPs range from £3.50-£3.75
