Rockstar launches new on-pack promo with POS for retailers

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Rockstar has launched a new on-pack promotion, offering shoppers the chance to win daily cash prizes.

With 2,850 prizes totalling £50,000 up for grabs, consumers simply have to scan the QR code to be in with a chance of winning.

Designed to drive engagement at point of purchase, the brand is offering convenience retailers the chance to promote the competition in-store with eye-catching POS materials – which includes posters, barkers and wobblers.

“Already a well-known and recognised brand in the UK, Rockstar caters for various consumer needs, whether that’s creating new flavours, or expanding its range into more health focused occasions, with low sugar variants. Through its latest promotion, Rockstar is demonstrating once again how it is able to act on customer demands, and drive excitement– not just through constantly evolving flavour choice, but with engaging competitions too,” Britvic said in a statement.

“When it comes to brand promotions, shoppers are bound to be drawn in by cash prizes, so promoting this activity in stores will help drive sales among existing customers, in addition to attracting new shoppers to the energy drinks segment.”