Ritter Sport researching World Chocolate Day finds depth of UK love for the magic bean

On World Chocolate Day (7 July), consumer research by global chocolate brand Ritter Sport reveals that an average of one in four people living in Edinburgh, Leeds, London and Manchester are so nuts about chocolate, they would use it as an edible body paint, while one in five would love to bathe in a bath of chocolate.

Speaking about these quirky habits of chocolate-loving city-dwellers, Senior Brand Manager, Ritter Sport UK, Josephine Skinner says: “We’re delighted to discover that people across the UK are embracing their fun-loving, adventurous sides and what’s more, our research confirms that they love chocolate, including nut chocolate. So, in the lead-up to World Chocolate Day – which celebrates the arrival of chocolate in Europe – what better way to celebrate these city inhabitants’ love of it than by sampling tens of thousands of bars of our more-ish Ritter Sport nut chocolate?”

The Ritter Sport brand is famous around the world for its square format bar, which comes in many different varieties. However, the Milk Whole Hazelnut is its number-one variety worldwide, so Ritter Sport tapped into this consumer trend by treating people in Edinburgh, Leeds, London and Manchester to thousands of free bars of nut chocolate as part of a nationwide fun and lively sampling campaign.

The brand’s nut range also includes Honey Salted Almonds, Dark Whole Hazelnuts, White Whole Hazelnuts and Cashew, packed full of the best nuts and covered in 100 per cent certified sustainably sourced chocolate.

“The news of the thousands of free bars of nut chocolate being given away caught the attention of some cheeky red squirrels, and rumour had it that they planned to congregate and track down our nut chocolate bars,” explained Ms Skinner. “What ensued was high energy, fun and attention-grabbing sampling, as squirrels danced and jumped in their efforts to get their paws on those nut chocolate bars.

“And what better way for one of the world’s leading chocolate brands to join in World Chocolate Day celebrations!”