Dark chocolate toffee brand Riesen is extending its range for the first time with the launch of a limited-edition espresso flavour. The Riesen Espresso flavour combines the rich taste of espresso coffee with delicious chocolate and will be rolling out into stores from the Jan 1, 2024.
Andy Mutton, Managing Director at Storck UK, comments: “The UK is a nation of coffee lovers, with the coffee shop market growing by 7.3 per cent and 61 per cent of consumers now preferring it to tea.
“Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat. We believe that the new flavour will be popular amongst the brand’s current loyal following as well as bringing in new shoppers by driving excitement in the category.”
Riesen is now worth £4.9 million in retail sales value and ranks as the sixth fastest growing brand in the sugar confectionery segment. As the number one dark chocolate toffee brand, Riesen is well placed to tap into this flavour trend with its new limited-edition offering and drive growth in the category.
Available from January 2024 in 135g sharing bags at MRSP £1.25, Riesen Espresso will be supported by in-store and online promotions to drive awareness and trial of the new product.