More

    Ribena launches limited edition £1 PMP range

    Ribena has announced launch of a new price-marked pack across its 500ml ready-to-drink range to drive value for shoppers and encourage trial during the key summer months.

    The new format will be available for a limited time from July until October at a price mark of £1 to help retailers drive sales within the juice drinks segment and offer value to price-conscious shoppers.

    The £1 PMP will be available across Ribena’s Blackcurrant, Blackcurrant NAS, Pineapple & Passion Fruit, Strawberry, Very Berry, Mango & Lime variants.

    The brand said the limited-time PMP with its unmissable price point is set to help the drinks stand out on shelf and keep Ribena front of mind for shoppers during the summer months.

    “With Ribena’s strong brand performance, we’re delighted to be launching this new format across several of our flavour variants just in time for summer,” Aurelie Patterson, head of Ribena at Suntory Beverage & Food GB&I, said.

    “At a time when shoppers are continuing to seek value from brands, Ribena’s new price-marked pack is set to meet this need and is a great proposition for retailers and shoppers alike.”

    The Ribena brand is currently worth £120m in retail sales and Ribena’s no added sugar range is seeing incredible recent YOY growth of over 38 per cent in the convenience channel. 

    The limited-time format will be supported by eye-catching POS and in-store activation.

    Latest

    Chill and Thrill: Summer drinks to fire up sales 

    The UK is known for its dark and gloomy...

    Ocado’s appeal over depot next to north London school dismissed

    By: Noah Vickers, Local Democracy Reporter An appeal by Ocado...

    Horizon inquiry to survey current sub-postmasters on Post Office conduct

    The inquiry into the Post Office Horizon IT scandal...

    Vennells ‘grossly understated’ Horizon scandal, says former Royal Mail boss

    Former Post Office chief executive Paula Vennells and top...

    Don't miss

    Chill and Thrill: Summer drinks to fire up sales 

    The UK is known for its dark and gloomy...

    Ocado’s appeal over depot next to north London school dismissed

    By: Noah Vickers, Local Democracy Reporter An appeal by Ocado...

    Horizon inquiry to survey current sub-postmasters on Post Office conduct

    The inquiry into the Post Office Horizon IT scandal...

    Vennells ‘grossly understated’ Horizon scandal, says former Royal Mail boss

    Former Post Office chief executive Paula Vennells and top...

    Champagne sales fall 15 per cent in first half

     France's champagne producers on Friday called for a cut...

    National IRN-BRU summer sales promotion

    IRN-BRU will be building on phenomenal summer sales growth and boosting the category with a national competition to run from 1 August. The No. 1...

    Pip Organic rebrands Apple Fizz drink to appeal to tweens

    Pip Organic has re-branded their Pip Organic Apple Fizz drink to appeal to tweens who are looking for a healthy yet grown up beverage. Co-founders...

    Coca-Cola’s summer food-fest truck tour and marketing campaign

    This summer, Coca-Cola is bringing the taste of Coca-Cola Zero Sugar to foodies across the UK as part of a new food truck tour. Until...