Skip to content
Search
AI Powered
Latest Stories

Retailers urged to display British Lion Mark on pre-packed foods

Retailers urged to display British Lion Mark on pre-packed foods

iStock image

Retailers are being urged to display British Lion Mark on all pre-packed foods where Lion eggs are used as to build trust among them.

According to a new research, two thirds of shoppers would trust retailers more if they displayed the British Lion mark on pre-packed food containing eggs.


With very little information required on pack, 84 per cent of consumers expect British-made food to be made with British ingredients, while 50 per cent of shoppers do not trust the ingredients in popular supermarket foods such as quiches, sandwiches and scotch eggs, if there is no country of origin for major ingredients such as egg communicated on the packaging.

The research comes at a time when the volume of imported eggs is growing, despite significant increases in the size of the UK flock.

More than 70 per cent of shoppers agree that if produce can be sourced in the UK, then it should not be imported from other countries while seven out of ten consumers do not feel retailers are doing enough to support British farmers.

Most (86 per cent) of shoppers expect eggs to be British when purchasing or eating them, and 69 per cent of shoppers feel it is misleading to not highlight the origin of major ingredients such as egg in foods where it is a major ingredient, such as egg sandwiches, salad or quiche.

With regular food safety issues associated with egg ingredients produced in Europe, 86 per cent of shoppers trust British Lion egg producers to protect them against the food safety risk represented by imported eggs.

A quarter of consumers said eating products containing imported eggs made them feel less safe.

British Egg Industry Council chairman, Mark Williams, said, “Consumers put their trust in supermarkets to ensure that the food they sell is produced to the highest food safety standards and that they are being transparent when it comes to the origin of the ingredients.

"However, a significant number of imported eggs continue to be used in pre-prepared foods, such as quiche or egg sandwiches, that don’t meet the same food safety standards as British Lion eggs.

"While it’s great that many products already contain British Lion Mark on all pre-packed foods , shoppers may be unaware as there is little to no information on pack.

"This lack of information means retailers are missing out on the opportunity to reassure shoppers and build trust among them. We strongly urge retailers to help consumers to make informed purchasing decisions and start displaying the British Lion Mark on all pre-packed foods where Lion eggs are used.”

More for you

'Snacking desire' under attack

Major consumer shift expected in snacking

iStock image

Brands urged to innovate as weight loss meds to impact 'snacking desire'

Customer habits of snacking and alcohol consumption are expected to see a major shift in the coming years with growing evidence that weight loss medication users show little interest in snacking, consuming alcohol, or even eating between meals, a recent report has stated.

This was one of the key messages from ‘The 2025 Show’, a virtual event hosted by MMR Research, where top industry voices unpacked what’s coming next for brands and product innovation.

Keep ReadingShow less
Alcohol free beer sales

Alcohol-free beer sales

REUTERS/Jose Luis Gonzalez

December overtakes Dry January in alcohol-free beer sales

Sales of low and no-alcohol beer were 20 per cent higher in December than January, shows recent data, suggesting that traditionally the month of abstinence has been overtaken by December in terms of alcohol consumption.

According to a recent report in The Times, supermarket Tesco experienced record demand for alcohol-free beverages in the four weeks running up to Christmas with sales up by more than 15 per cent on the previous year. The demand was largely driven by young Brits.

Keep ReadingShow less
Brits turn to scratch cooking

Brits turn to scratch cooking

iStock image

Growth in grocery retail steady as Brits turn to scratch cooking: NIQ

Cost of living is still consumers’ number one concern, shows recent data, highlighting how shoppers are turning to scratch cooking to both save money and have a healthier diet.

According to new data released today byNielsenIQ (NIQ), total till sales grew at UK supermarkets (+5.3 per cent) in the last four weeks ending 27th January 2025, up from +3.6 per cent recorded in December.

Keep ReadingShow less
Benefits of physical cash

Cash remains the most inclusive payment method.

New research highlights the benefits of physical cash

Using cash not only affects consumer spending habits but also supports a deep psychological sense of ownership - something rarely experienced with digital transactions, shows a new research exploring how different payment methods influence spending behaviour.

The study, published in Qualitative Market Research in late 2024, reinforce the well-documented advantages of cash, such as its accessibility, resilience, and data privacy.

Keep ReadingShow less
Consumer spending in January 2025

Consumer spending in January 2025

Photo: iStock

Healthier choices drive grocery spending as new year gets underway

Take-home sales at the grocers rose by 4.3 per cent over the four weeks to 26 January compared with one year ago, according to the latest data from Kantar, which also shows a consistent rise on spending on promotions and fresh produce. Share of symbols and independents however continued on a decline.

January spelled relief for shoppers as grocery price inflation slowed to 3.3 per cent over the four weeks.

With household budgets typically stretched at this time of year, retailers played their part in easing the pressure on purse strings.

Keep ReadingShow less