Trebor is giving retailers the chance to win a jackpot of up to £5000 worth of Amazon vouchers, with ‘Get Minted’.
The convenience-exclusive campaign is designed to excite both convenience store retailers and their customers, through offering a range of cash prizes. When a shopper wins, so too does the store.
The promotion, which is exclusive to the convenience channel, runs across the full Trebor singles range. Prizes of £50, £100, £250, £500 and £5,000 worth of Amazon vouchers can be won.
The campaign is bigger and better than ever, but to be eligible for any of the exciting prizes available, retailers need to display the bespoke PoS being supplied by Trebor. PoS is available through Mondelēz reps, or through the Mondelēz trade advice website, deliciousdisplay.co.uk.
The full range of participating packs is: Trebor Extra Strong Peppermint/Spearmint 41.3g; Trebor Softmint Peppermint/Spearmint 44.9g; Trebor Softfruits 44.9g; Trebor Extra Strong Minis 12.6g/44.5g; and Trebor Cool Drops Extra Fresh/Lemon 28g.
“We’ve seen year-on-year success with Trebor Get Minted. This year retailers have the opportunity to win a massive £5000 worth of Amazon vouchers so make sure you stock up and get involved today to be in with a chance!” said Rafael Espesani, Senior Brand Manager for Trebor at Mondelēz International.
One of last year’s successful retailers, Jignesh Patel of JS News Reading, said: “The Trebor promotion has helped increase our sales with POS displayed in our store and we were able to win £100!”
To drive brand awareness even further, the successful ‘Give Me Strength’ digital campaign will also be returning this year. The campaign takes a lighthearted tongue-in-cheek look at everyday nonsense moments.
Retailers can also find further advice on how to boost their mint sales on www.deliciousdisplay.co.uk.