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    Retailers call to create thriving shopping destinations after low footfall figures

    (Photo by Leon Neal/Getty Images)

    The British Independent Retailers Association has said the low footfall figures for the festive season are disappointing and have confirmed what a challenging year it was for shop owners.

    According to BRC-Sensormatic IQ data released today (5), total UK footfall decreased by 5.0 per cent in December (YoY), down from -0.7 per cent in November. High Street footfall decreased by 4.2 per cent in December (YoY), down from -1.7 per cent in November.

    Retail Parks footfall decreased by 4.8 per cent in December (YoY), down from -1.0 per cent in November. Shopping Centre footfall decreased by 7.4 per cent in December (YoY), down from -2.2 per cent in November. Of the UK nations, Scotland saw the least significant YoY drop in footfall, showing a decrease of 2.2 per cent. Northern Ireland saw a YoY drop in footfall of 4.7 per cent. This was followed by England and Wales, both at 5.8 per cent.

    Andrew Goodacre, CEO of Bira said, “These footfall figures are very disappointing and confirm what a challenging year it has been for so many independent retailers. The only silver lining to this footfall cloud is the fact that high streets have done better than other locations, showing that people still prefer to visit shops on the high street.

    “As well as needing some luck with the weather, looking into 2024 we need the government to focus on improving consumer confidence. This can be achieved through ensuring financial stability and focusing on economic growth. We also need to recognise that whilst on-line is an important part of retail these days, more than 70p er centof all retail purchases are still in shops. High streets are still integral to communities and local economies throughout the UK, and so we need to see continued investment in these all important locations.”

    Helen Dickinson OBE, BRC Chief Executive, said, “December’s heavy rain left many shoppers reluctant to brave the elements, who instead opted to browse online before making final purchases, or shop online altogether. This led to a substantial decline in footfall levels compared to December 2022, when there was significant pent-up demand for in-store shopping post Covid-restrictions. Some cities, such as Edinburgh, bucked the trend, and saw footfall levels rise in December thanks to recent investment in new, exciting shopping destinations.”

    “With a general election on the cards later this year, we are calling for the political parties to set out a clear and cohesive plan for retail in their manifestos. This plan must take account of the regulatory cost burden and broken business rates system which are limiting business investment and growth. Ways also need to be found to create thriving shopping destinations and drive customer footfall back up again in 2024,” she added.

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