More

    Bira Valentine campaign shows love for high streets

    (Photo by Dan Kitwood/Getty Images)

    The British Independent Retailers Association has again set its sights on championing the high street for the second consecutive year, by unveiling its ‘Show Some Love’ campaign.

    The association, which works with over 6,000 independent businesses of all sizes across the UK, aims to strengthen the love to the high street through the initiative.

    Designed to coincide with Valentine’s Day, the first seasonal event of the year, the campaign encourages both in-store and online shopping, emphasizing the importance of supporting local businesses.

    Open to all retailers, Bira offers a comprehensive bundle of resources and information, irrespective of membership status. The toolkit includes social media posts, posters, and a complimentary guide on effective customer marketing.

    Andrew Goodacre, CEO of Bira said: “We know that the high streets and our shops need additional support in the face of anticipated challenges in 2024. Recognising the upcoming hurdles, we want to offer extra support to our indies.

    “Valentine’s Day marks a pivotal moment in the new year’s calendar for retailers, and this campaign aims to empower them to market themselves more effectively than ever.”

    The campaign will also be further supported by BIRA with the campaign tag #BiraShowSomeLove which will also help further boost social media reach and coverage in each retailers area.

    Latest

    McCain Foods acquires plant-based frozen food brand

    McCain Foods has acquired Strong Roots, a plant-based frozen...

    Vape restrictions in Tobacco and Vapes Bill undermine public health goals, says Responsible Vaping APPG

    Government should take a comprehensive evidence-based approach to vaping...

    SPAR South West partners with FareShare to fight hunger

    In the fight against food waste and hunger, SPAR...

    Don't miss

    McCain Foods acquires plant-based frozen food brand

    McCain Foods has acquired Strong Roots, a plant-based frozen...

    Vape restrictions in Tobacco and Vapes Bill undermine public health goals, says Responsible Vaping APPG

    Government should take a comprehensive evidence-based approach to vaping...

    SPAR South West partners with FareShare to fight hunger

    In the fight against food waste and hunger, SPAR...

    Major new Lucozade masterbrand platform unveiled

    Marking the biggest relaunch in Lucozade’s history, the brand...

    Post Office scandal: Ex-boss apologises for ‘subbies with hand in the till’ comment

    A former boss at the Post Office said he will “regret for the rest of his life” writing in an email suggesting “subbies with...

    McCain Foods acquires plant-based frozen food brand

    McCain Foods has acquired Strong Roots, a plant-based frozen food manufacturer based in Ireland. The move builds on a deal announced in 2021 that saw...

    Vape restrictions in Tobacco and Vapes Bill undermine public health goals, says Responsible Vaping APPG

    Government should take a comprehensive evidence-based approach to vaping regulation, the All-Party Parliamentary Group (APPG) for Responsible Vaping has said, ahead of Second Reading...