Mondelēz International is bringing back its hugely successful Big Win-Win campaign in 2025, exclusively offering both Independent retail and Symbol stores AND their shoppers the chance to win cash prizes* together.
Lasting longer than ever before, the Cadbury Big Win-Win on-and off-pack promotion will run from the beginning of January to early July, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.
There are £100,000-worth of cash prizes up for grabs in total*, and retailers have a chance of winning an incredible £50,000* worth of prizes alongside their shoppers, with 100 opportunities to win*! There are 25 £1000*, 25 £500* and 50 £250* cash prizes to be won.
Entering couldn’t be easier – shoppers simply purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details along with the barcode and batch code from their pack, and if they are a winner, they will be asked to nominate their local store to win too.
What’s more, five* lucky retailers can win the chance to feature in a Cadbury social media campaign, dedicated to hero-ing retailers and recognising their hard work, thanks to an additional retailer competition hosted on Mondelēz International’s trade facing website Snackdisplay.co.uk. With £1500** stock prizes also up for grabs, all retailers need to do to enter is login or register on Snackdisplay.co.uk and fill in details of their community work via the entry form to be entered into the prize draw**.
The Big Win-Win competition is signposted clearly on more Cadbury brand packs than ever before, and is available across Cadbury’s full singles and duos range, including both PMP and non-PMP formats, with a range of top sellers such as Cadbury StarBar and Cadbury Wispa, across PMP, non-PMP and Duo variants carrying the campaign’s promotional flash.***
For retailers looking to promote The Big Win-Win on social media, Cadbury is providing a comprehensive social media kit to support them. This kit includes The Big Win-Win imagery that can be used on retailers' owned social channels and is available for download at Snackdisplay.co.uk. And for those retailers looking to promote The Big Win-Win in store, a full suite of unmissable via the Mondelēz International Sales team or order posters via The Big Win-Win page on Snackdisplay.co.uk.
The campaign will be bolstered in depots with eye-catching POS materials, and promoted to consumers through an impactful 360 media campaign, including digital, social media and PR to drive higher reach and attract more consumers than ever. Personalized proximity advertising showcasing geo location by city will also be employed to highlight the importance of shopping locally, increase visibility, encourage purchases, and generate excitement.
“We’re excited to be launching The Big Win-Win promotion again in 2025 to continue celebrating the people who made Cadbury what it is today,” said Olena Solodka, Brand Manager at Mondelēz International. “We brought back The Big Win-Win campaign to thank our retailers and shoppers for their support for Cadbury over the last 200 years, and to create an opportunity for them to enjoy winning together as members of their local communities.”
One 2024 winner, Devshi Sisodia, owner of Gunness Food and Wine, said: “It was excellent news knowing I had been nominated to share a prize with a regular customer, it made me feel really good. I spent the money on a treat, and it help towards paying my tax bill! I would recommend all retailers get involved in The Big Win-Win, as it really helps bring retailers and their communities together.”
Another winner Gareth Cass of Baxters store in Dartford, said: “I was really surprised to win in The Big Win-Win, it is my biggest win from a big company. I put the winnings towards a holiday. Our store is the hub of our community, and The Big Win-Win helped our community engagement. I would recommend all independent retailers get involved in The Big Win-Win!”
For more ranging and merchandising advice and to request Point of Sale for The Big Win-Win retailers can visit www.snackdisplay.co.uk
*Summary Terms and Conditions for on-pack:
UK, 18+ only. Winning Moments Period: 00:01 02/01/2025 – 23:59 06/07/2025. Wrap-up Draw Period: 00:01 07/07/2025 – 23:59 06/10/2025. Purchase a Participating Product, visit https://bigwinwin.cadbury.co.uk/, register your details incl. the barcode & batch code found on-pack & press submit. You will then receive an email. Click on the link in the email to confirm your email address to enter. Winning Moments: All valid entries received during the Winning Moments Period will be entered into the winning moments promotion. Wrap-Up Draw: All valid entries received during the Wrap-Up Draw Period will be entered into the wrap-up prize draw. Winning Moments Prizes: 1 of 25 x £1,000 cash or 1 of 25 x £500 cash or 1 of 50 x £250 cash. Prizes randomly allocated. Wrap-Up Draw Prize: 1 x £250 cash. Winners will receive the cash for themselves, and the independently owned convenience store (nominated during winner communications) will receive the same amount. Purchase required. Retain receipt to claim. Internet access required. Max 1 entry per person per day. Max 20 entries in total per person during the Winning Moments Period. Max 1 Prize per household. Independently owned convenience stores can receive more than 1 nomination and can win more than once. Visit www.cadbury.co.uk/terms-and-conditions/cadbury-big-win-win/ for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.
**Retailer Competition Terms and Conditions
Mondelez International Internal 18+ UK. Open between 13:30 BST 30th January 2024 – 23:59 BST 28th February 2025 to owners and managers of Independently owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group) only, not subject to Sunday trading laws. Excludes centrally managed and owned convenience stores and forecourts (‘Participants’). Go to Snackdisplay.co.uk and fill out the entry form, including describing your work with your community in up to 300 words. It is the Participants responsibility to ensure community work can be made public and shared publicly. Participants will be entered into a random prize draw to win one of 5 opportunities to appear in Cadbury Big WIN WIN social media campaign, only one prize per store. Photography will take place between 1st April and 30th June 2025. Winners must be available for proposed dates and ensure their store is suitable for photography and that there are no restrictions on Photography in their store. All 5 winners will also receive three cases of Cadbury Singles worth over £100 at recommended retail value. Other entries will be placed into a random prize draw for 10 stock prizes worth £100 at recommended retail prices. Mondelez reserve the right to indefinitely use and publicise the social media material and information regarding retailer community work from the time of receiving the entry forms. Winners will be contacted for promotional and PR purposes subject to agreement. Winners will be contacted by the Promoter by email within 14 days of the draw and will have 5 days to formally accept the prize. Delivery of the stock will take place within 28 days of prize acceptance or at the time of filming where participants have won a social media filming prize.
***Retailers are free to set their own prices, non-PMP packs available.
The male toiletries brand Lynx is ensuring young men smell great and targeting further growth in 2025 with the addition of Sunset Fresh to its core portfolio.
Available across convenience and wholesale channels, the revitalising Sunset Fresh fragrance is available in multiple formats - body spray, anti-perspirant, stick and shower gel formats* – to appeal to a wide range of shoppers. The fragrance profile has been designed to resonate with Lynx’s core audience of 11-34 year olds.
Formulated using refreshing ingredients from nature, the fragrance aims to leave consumers smelling great and bursting with energy throughout the day. Tapping into the trend for "aquatic fragrances", Sunset Fresh is a refreshing, crisp and invigorating scent. With uplifting tropics notes of mango and sweet mandarin, it’s a natural cocktail for success.
“Innovation is vital when it comes to exciting shoppers and bringing new consumers into the personal care category," said Monique Rossi, General Manager, Deodorants, Unilever UKI. Lynx is a signpost brand for male grooming and Sunset Fresh has been developed with a clear target audience in mind, whilst helping retailers to freshen up their shelves.
“Fragrance is still the number one confidence driver amongst young males, who are looking for ways to stand out from the crowd and feel good about themselves. We’ve had considerable success with our two latest editions to the Lynx core portfolio, Epic Fresh and Jungle Fresh, which have contributed to the brand’s recent growth. We expect Sunset Fresh, with its vibrant fragrance profile to appeal to young guys by resonating with the latest personal care trends. We’ll be supporting the launch with substantial marketing investment across the summer months, so now is the ideal time for retailers to refresh their personal care shelves.”
Lynx Sunset Fresh will be backed by a £2m marketing campaign running from July to September. All Lynx products are PETA Approved Vegan, and all new Lynx innovation is packaged in infinitely recyclable cans.
Unilever is the number one deodorant manufacturer, with over 54 per cent of the market. Its three market-leading brands, Sure, Lynx and Dove, all lead in the three key need states which form 97 per cent of the market – Protection, Protection & Care and Fragrance. In the last year, the deodorants category continued to see significant growth, with Unilever contributing £42m of this.
Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its TEREAPearls capsule range with the launch of two new dual-flavour variants; Riviera Pearl and Provence Pearl.
Featuring innovative capsule technology, the TEREA Pearls range enable users to switch seamlessly from a traditional tobacco blend to a unique flavour with a single click. This enhancement elevates flavour delivery, offering an enriched experience for users of its IQOS ILUMA heat-not-burn device.
The latest duo adds two new flavours to the portfolio, bringing the full TEREA flavour range to fifteen, meeting the top taste preferences of legal-aged nicotine users in the UK:
NEW Riviera Pearl: Raspberry Rose (on a click)
NEW Provence Pearl: Grape with Menthol (on a click)
Abora Pearl: Strawberry and Basil (on a click)
Amelia Pearl: Watermelon with Menthol (on a click)
Starling Pearl: Green Apple with Menthol (on a click)
Twilight Pearl: Blueberry with Menthol (on a click)
The TEREA Pearls range caters to the high demand among adult smokers and nicotine users for smoke-free, capsulated tobacco products. Early sales data revealed that nearly one in five TEREA packs sold in a top-four grocery multiple within the first three months were Pearls, demonstrating a strong preference for these capsulated products.
“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes,” said Anthony Loinsard, Head of IQOS at PML. “Capsulated heated tobacco products offer retailers a unique proposition for legal-aged nicotine users to seamlessly switch from traditional tobacco blends to unique flavour blends of their choice with a single click,” he added.
“With the addition of two new flavours, Riviera and Provence, we will continue to strengthen the taste portfolio of IQOS ILUMA, providing an appealing and real tobacco alternative for adult nicotine users who would otherwise return to smoking cigarettes,” Loinsard concluded.
Available across all indirect retail channels, retailers can benefit from profit-on-return (POR) offers on selected TEREA Pearls, which are used exclusively with IQOS ILUMA.
IQOS ILUMA complements gantries because, when used with TEREA, it delivers tobacco taste and satisfaction, but with 95 per cent less harmful chemicals compared to cigarettes and enables savings of up to £3,300 a year.
IQOS ILUMA is part of PMI’s expanding portfolio of smoke-free products available in the UK, including ZYN nicotine pouches and VEEV ONE, the latest innovation in PMI’s VEEV E-Vapor range.
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Unilever sponsors Women's EURO 2025 with top brands
Unilever and the Union of European Football Associations (UEFA) have on Thursday named brands from Unilever’s foods and personal care business groups as official sponsors of UEFA Women’s EURO 2025.
The tournament, set to take place in Switzerland this summer (2–27 July), is anticipated to be the most viewed and attended UEFA Women’s EURO to date. With the game’s growing popularity, Unilever aims to leverage the platform to showcase its portfolio of brands – including Power Brands Hellmann’s, Knorr, Dove, and Rexona (also known as Sure) – with integrated campaigns.
“We are thrilled to partner with the UEFA Women's EURO 2025, enabling our foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” Robbert de Vreede, general manager Unilever Foods Europe said.
“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”
Fulvio Guarneri, general manager Unilever Personal Care Europe, added: “This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025. It’s a great time for women’s football, and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports.
“Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”
The partnership builds on Unilever’s previous sponsorship of the UEFA EURO 2024, in which it activated across 16 brands, 24 markets, and over 126,000 stores. It will see the brands activate a range of initiatives designed to enhance the fan experience and promote the company's commitment to growing the women’s game, removing barriers to entry, and inspiring the next generation.
A centuries-old Indian spirit, banned during British colonial rule, is poised to make a dramatic entrance onto the UK drinks market.
Six Brothers Mahura, distilled from the culturally significant Mahura flower (Madhuca Longifolia), will launch in the UK in 2025, marking the first time this unique spirit has been sold outside of India. This launch follows the unveiling of a limited-edition ultra-premium release, the Six Brothers 1922 Resurrection Mahura, of which only 102 bottles are available.
Also known as Mahua, Mahuva, Mahuda or Mhowra, the Mahura tree is native to the forests of western and central India. Its flower has long been cherished by indigenous tribal communities and royalty alike, but its distillation was suppressed during colonial times to protect European spirit imports. Now, South Seas Distilleries, one of India’s oldest malt distilleries, is reviving this forgotten heritage with two Mahura expressions.
Six Brothers Small Batch Mahura, the spirit launching in the UK, is a premium spirit, double-distilled in copper pot stills and platinum filtered. Its complex and aromatic profile offers sweet, earthy notes of dried fruits, pepper, and ginger, followed by a clean, spicy finish with lingering raisin and hay. The spirit is expected to be versatile, lending itself to a range of sophisticated cocktails.
To celebrate the UK launch and introduce Mahura to the market, South Seas Distilleries has launched the Six Brothers Mahura Masters cocktail competition. Set to take place in March at the prestigious Scarfes Bar at the Rosewood London, the competition invites top bartenders to create innovative cocktails using Mahura.
Andy Loudon, Director of Bars at Scarfes Bar, said the venue was the perfect setting for the launch of a new spirit category.
“With a legacy of redefining cocktail culture through creativity and narrative driven storytelling, Scarfes Bar naturally aligns with the symbolism of the Mahura flower: rare, vibrant, and full of possibility,” Loudon commented.
“The venue’s history of hosting world-class competitions and championing forward-thinking bartending makes it a fitting stage to unveil a spirit that, like the Mahura, signifies growth, transformation, and a bold new chapter in the world of cocktails.”
Drinks critic Douglas Blyde, a judge for the competition, added: “The competition provides an opportunity to introduce this groundbreaking spirit to the UK market, engaging the capital’s best talent in the process. Bartenders will have the unique chance to shape the way Mahura as a category is received in the UK, and to push the boundaries of what this versatile spirit can do in cocktails.”
The competition will see two winners being rewarded with a luxury trip to India to learn about the spirit’s cultural and distilling heritage, timed to coincide with the Mahura tree’s blooming season.
Doritos' Super Bowl ad, chosen by the American public, is set to air in Britain this Sunday during the big game between Philadelphia Eagles and Kansas City Chiefs for the most coveted trophy in American Football.
While many Brits may not fully grasp the nuances of American Football, the Super Bowl commercials themselves offer a spectacle often as entertaining as the game.
This year, UK viewers will get a taste of the #DoritosCrash competition, a unique initiative that empowers aspiring filmmakers.
Last September, Doritos challenged fans and creators to produce their own 30-second Super Bowl ad for a chance to win $1 million and have their work broadcast during the game. The call to action was simple: “Think you can do better? Prove it.”
Thousands of entries were whittled down to three finalists – Abduction, Barbershop, and Charades – by a panel of judges including players and advertising experts. Ultimately, the American public chose the winner: Abduction.
Created by co-directors Dylan and Nate, Abduction humorously depicts that no one can resist the bold crunch of Doritos – not even extraterrestrials! This sci-fi-inspired spot, packed with twists and turns, will be shown on ITV and Sky Sports during the Super Bowl broadcast.
While this marks the first time a #DoritosCrash ad will air in the UK, the competition itself has a rich history. Launched in 2006, it was a pioneering effort in user-generated content, placing the biggest advertising moment of the year in the hands of fans. Despite social media being in its early stages, the gamble paid off, and the contest ran for ten years, producing some of the most memorable Super Bowl ads ever seen.
“This year’s #DoritosCrash contest winner, Abduction, is the ultimate embodiment of Doritos’ For the Bold ethos,” Chris Bellinger, chief creative officer at PepsiCo, said.
“They truly pushed the bounds of creativity with their Abduction ad. We can’t wait to showcase their vision on the biggest stage in advertising, as we know the spot will inspire our fans to continue stepping outside of what is expected.”