More

    Renowned French biscuit brand, LU, to launch in the UK

    Celebrated French biscuit brand, LU, can reveal that it is launching four delicious biscuit varieties in the UK.

    Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron will offer customers a quintessential taste of France to enjoy at home. With simple, authentic ingredients and inspired by traditional French recipes, just one bite will transport customers to a sun-dappled square in rural Provence.

    LU’s story began in 1886 when founders Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born.

    First came the Véritable Petit Beurre, the biscuit which started it all and inspired Le Petit Beurre. Its iconic oblong shape took inspiration from French tea mats used at the time. The additional design flourishes cleverly reflect the calendar year – four corner ears for the four seasons, 52 teeth for each week of the year and 24 indents for the 24 hours of each day.

    Soon the others followed – Le Petit Chocolat combines simplicity and tastiness by pairing the crunchy Petit Beurre with an indulgent layer of milk chocolate. This biscuit features the famous “Petit Ecolier” (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset.

    Le Petit Citron brings a soft texture and delicate lemon flavour to the range and last but not least is Le Petit Biscotte. This biscuit pairs the subtle flavour of brown sugar and cinnamon with a rich crunchy texture. Paired with a hot chocolate, it’s a match made in heaven!

    “It’s not every day that you can say you’ve worked with a French icon,” said Charlotte Parkes, Senior Brand Manager. “LU’s range is a real treat and these treats are sure to be a hit with biscuit lovers in the UK. With these four varieties, we bring something truly unique to shelves. Each with their own irresistible flavour, these recipes have more than stood the test of time.”

    Product information:

    • Le Petit Beurre, 167g, RRP £1.50, case size 6
    • Le Petit Citron, 140g, RRP £1.50, case size 7
    • Le Petit Chocolat, 150g, RRP £1.50, case size 14
    • Le Petit Biscotte, 200g, RRP £1.50, case size 10

    Latest

    Thousands of illicit vapes seized from Ashington premises 

    More than 3,800 non-compliant disposable vapes, counterfeit jewellery and...

    Concern raised as some independent stores score lowest possible hygiene rating

    Eight local stores and a cash and carry have...

    National Living Wage increases should be ‘slowed or stopped’

    National Living Wage increase is starting to have "unintended...

    Supercharge your summer sales with Guinness Lovely Drops

    Exclusive competition to win the ultimate in-store celebration with...

    Don't miss

    Thousands of illicit vapes seized from Ashington premises 

    More than 3,800 non-compliant disposable vapes, counterfeit jewellery and...

    Concern raised as some independent stores score lowest possible hygiene rating

    Eight local stores and a cash and carry have...

    National Living Wage increases should be ‘slowed or stopped’

    National Living Wage increase is starting to have "unintended...

    Supercharge your summer sales with Guinness Lovely Drops

    Exclusive competition to win the ultimate in-store celebration with...

    Brits choose moderation as spending on no, low-alcohol soar

    Brits seem to be increasingly dodging alcoholic drinks in...

    Supercharge your summer sales with Guinness Lovely Drops

    Exclusive competition to win the ultimate in-store celebration with Guinness Diageo-owned Guinness is launching an exclusive digital-first promotional platform, Lovely Drops, celebrating summer with prizes...

    Coca-Cola’s summer food-fest truck tour and marketing campaign

    This summer, Coca-Cola is bringing the taste of Coca-Cola Zero Sugar to foodies across the UK as part of a new food truck tour. Until...

    Framptons launches new range of British-farmed oat drinks

    Framptons, the UK's leading independent plant-based drinks company, is excited to present The Wessex Oat Company- a new range of British-farmed oat drinks now...