Super premium gin Renais today announced an exclusive UK distribution partnership with CASK Liquid Marketing, a move set to significantly bolster the brand's impressive growth since its May 2023 launch.
The partnership looks to build on the strong foundations Renais, created by Harry Potter actress Emma Watson and Alex Watson, has already built with UK consumers and trade partners.
Renais, born from a rich family legacy in winemaking, was developed by the Watson siblings alongside their father, Chris Watson, a seasoned Chablis winemaker. The gin uniquely incorporates grapes, terroir, and local botanicals from the region, deeply rooting it in winemaking tradition.
CASK Liquid Marketing, established in 2011 as a 360-degree sales and marketing company for premium spirits, liqueurs, and non-alcoholic beverages, welcomed Renais to its distinguished portfolio.
“CASK and Renais feel like the perfect partnership. The brand has a really strong leadership team, a unique and credible story, and understands the commercial demands to be successful in the UK market,” Stuart Ekins, co-founder of CASK Liquid Marketing, said.
“Combined with our history of building successful gin brands, Renais feels like the next evolution within the category. It’s very rare to find a gin that can be sipped over ice, or with a splash of soda, and is equally at home in a G&T or Negroni.”
Alex Watson, co-founder of Renais, added: “We’re incredibly proud of the foundations we’ve established for Renais in the UK, and now it’s about building on that momentum. Partnering with CASK Liquid Marketing is a natural next step in our journey. Their deep expertise and strategic approach will help us not only strengthen our presence but also take Renais into new and exciting territories within the market. Together, we’re setting our sights on making Renais a standout name in super premium spirits across the UK.”
