Sales of beer and lager experienced a 23 per cent increase on the 19th and 20th August as the public organised viewing parties for the FIFA Women’s World Cup Final, PayPoint has revealed.
According to the data from PayPoint’s network of 28,000 convenience stores, purchase of Red Stripe has increased by 95 per cent over the weekend of the World Cup Final, when compared to the previous four weekends.
This was followed by San Miguel Beer and Kronenbourg, which saw an increase of 81 per cent and 74 per cent respectively.
Additional brands that saw an increase in sales on the day include: Tyskie Beer (71%), Asahi Super Dry (67%), and Carling (56%).
“Millions of people tuned in to support the Lionesses on Sunday and it’s great to see the British public turning to their local convenience stores to help them celebrate the historic match,” Anthony Sappor, retail proposition and partnerships director at PayPoint, said.
“With their extensive stock and extended opening hours, our 28,000 retailer partners can always be relied upon. While they offer a range of services to local communities, I’ve no doubt that helping the community to celebrate the Lionesses’ historic achievement in reaching the World Cup Final is one of the most rewarding.”
The top 10 beers, based on sales growth during the World Cup final weekend:
- Red Stripe (+95%)
- San Miguel Beer (+81%)
- Kronenbourg (+74%)
- Tyskie Beer (+71%)
- Asahi Super Dry (+67%)
- Staropramen Lager (+67%)
- Tennents Lager (+62%)
- Carlsberg Export (+59%)
- Carling (+56%)
- Corona Cans (+54%)