Red Bull has announced a new campaign, offering shoppers the chance to gift a Red Bull Energy Drink 250ml 4-pack.
The on-pack promotion, Red Bull Air Mail, will be featured on the limited-edition sleeve on Red Bull Energy Drink 250ml 4-packs.
Once opened, the inside of the pack will become a postcard to sample a friend or family member, who can then simply enter a code online to redeem a 4-pack for themselves.
Available now in the impulse channel, the campaign will be launched into wider grocery in November.
With the value of Red Bull multipacks growing 40.6 per cent in the last month [Nielsen], the campaign aims to leverage existing users to drive new multipack users, as well as maintaining 4-pack distribution and rate of sale in the impulse and grocery channel.
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