Red Bull has launched an online soft drinks category guide in partnership with Bestway Wholesale.
The digital consultancy tool will enable retailers to receive tailored advice on how to maximise soft drinks sales in-store.
The easy to use platform takes retailers through a simple step-by-step process, first asking for the store’s geographic location, followed by the chiller size, followed by submitting the number of facings per branded SKU. The tool then calculates the best SKU ratio, delivering a personalised, downloadable planogram.
In addition to offering bespoke ranging advice, the platform offers category insight and information, via a downloadable education resource, Three Steps to Sale Success.
The brand said it will roll out the catergory tool across additional wholesale partners in the coming days.
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