Leading meat free brand Quorn will be back on TV in November with its advert for Quorn Mince, one of its best-selling frozen products.
Worth £25.2 million and growing at 13.4 per cent year on year [IRI & Kantar], Quorn Mince will benefit from a three week campaign that highlights how consumers can reduce their environmental impact by switching to the product for family favourite meals.
“Health, convenience and taste continue to drive shopper decision making behind switching to meat free, but consumers are increasingly recognising the need for more sustainable diets that are less harmful to the planet, with 60 per cent aware that reduced meat consumption is beneficial for the environment”, commented Gill Riley, marketing director at Quorn Foods UK.
The activation, launching on 17 November, is part of the brand’s ongoing “Step in the Right Direction” campaign that aims to show shoppers how Quorn is making it easier than ever to make more sustainable food choices.
Earlier this year, Quorn rolled out carbon labelling on its packs, and the brand currently has 37 frozen SKUs that include this information.
“We believe that we should all be eating less meat for our future health and the health of our planet. When swapping one meal from beef to Quorn Mince, you can save greenhouse gas emissions equivalent to charging your phone for two years and Quorn Spaghetti Bolognese has 90 per cent less saturated fat than a beef version,” Riley added.