More

    Quality Street partners John Barnes to launch rap video about recycling wrappers

    Quality Street and footballing legend John Barnes have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers.

    Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, ‘World in Motion’, which spent two-weeks at #1 on the UK music charts in June 1990. 

    The Christmas-themed music video, ‘Street (W)rappers’ pairs a slick production with cues from iconic rap videos. Barnes, in a vintage shell suit with toffee penny ‘medallion’, tells us to ‘keep it simple, keep it sweet, recycle your Quality Street’.

    “Quality Street and Christmas go hand in hand for me and my family. I loved flexing my rapping skills again, 33 years after the original, and if that gets people to recycle their Quality Street wrappers at home, I’m all for it. And who knows? Maybe this is the rap I’ll be performing every chance I get,” Barnes commented.

    Jemma Handley, senior brand manager for Quality Street added: “Working with John Barnes was a no brainer for us – an England footballing legend who’s also a superstar rapper – he was the only man for the job. We’re so proud that every Quality Street chocolate in our assortment is now in a recyclable wrapper and the music video is a brilliant way of letting our consumers know that after they’ve enjoyed their Quality Street this Christmas, the wrappers can go in the usual household recycling.” 

    The single paper wrap, which was initially introduced to the Quality Street tins in 2022, replaced the double-layer cellulose and foil wrappers, removing almost two billion pieces of packaging material from the supply chain. This year, the brand has completed the move to paper wrap across nine of its 11 chocolates, with the Green Triangle and Orange Chocolate Crunch remaining in recyclable foil. 

    Latest

    nākd. unveils Fruit & Fibre bars for functional snacking

    nākd. is expanding its portfolio of healthier snacks with...

    Funkin feeds Gen-Z nostalgia with Blue Raspberry Martini

    Cocktail brand and creator of the Nitro Passion Fruit...

    Major marketing campaign for Nature Valley targets ‘happily hectic’ lifestyles

    Cereal bar brand Nature Valley is bounding onto screens...

    Post Office IT scandal: Alan Bates sees ‘no end’

    Post Office is a "dead duck" and should be...

    Don't miss

    nākd. unveils Fruit & Fibre bars for functional snacking

    nākd. is expanding its portfolio of healthier snacks with...

    Funkin feeds Gen-Z nostalgia with Blue Raspberry Martini

    Cocktail brand and creator of the Nitro Passion Fruit...

    Major marketing campaign for Nature Valley targets ‘happily hectic’ lifestyles

    Cereal bar brand Nature Valley is bounding onto screens...

    Post Office IT scandal: Alan Bates sees ‘no end’

    Post Office is a "dead duck" and should be...

    Hancocks offers Thursday flash deals in all depots

    Leading confectionery wholesaler Hancocks has started offering weekly flash...

    Hancocks offers Thursday flash deals in all depots

    Leading confectionery wholesaler Hancocks has started offering weekly flash deals for customers.  The in-store exclusive deals are taking place every Thursday across all 14 Hancocks...

    Latest launch from PVM is category-first: 14 flavours Mentos Discovery

    Confectionery manufacturer Perfetti Van Melle is leading innovation in the field once again with Mentos Discovery, which offers a category-first 14 different flavour sweets...

    Mars Wrigley launches new Extra Sugarfree Watermelon

    Mars Wrigley has launched a new gum innovation nationwide, Extra Sugarfree Watermelon, in response to sustained growth within Fruity Gum. Backed by a £2.1 million...