- Pukka kicks off autumn with five full-on flavour launches across chilled pies and savoury pastries.
- Set to disrupt fixtures nationwide, the exciting new range is designed to drive trial and excitement among loyal fans whilst attracting new, younger shoppers to the category.
- NPD spans individual and sharing pies, on-the-go savoury pastries, and the return of its popular limited-edition Festive Pie – all landing in major retailers this season.
Pie brand Pukka is helping retailers tap into peak seasonal demand for savoury pastry, with its biggest NPD launch period to date.
The five new recipes start rolling out this month and include:
- Hog Roast Slice
- Thai Red Chicken Curry Parcel
- Creamy Pepper Steak Pie
- The Big One Minced Beef & Onion
- Festive Pie
“We’re constantly looking for new ways to innovate and drive excitement within the category, bringing fresh flavours and formats that deliver for consumers and retailers," said Pukka’s CEO, Isaac Fisher,
“This autumn, we’re catering to loyal fans with unique twists on classic winter warmers, while attracting new customers with fusion flavours and limited-edition launches – and always delivering on our full-on flavour promise. With five new launches, there really is a Pukka for everyone, everywhere, reinforcing our position as the nation’s favourite.”