Pringles is partnering with PayPoint to give shoppers a chance to win a daily cash prize ranging from £10 to £100 when they buy a 165g, 185g or 200g can.
All shoppers need to do is buy a Pringles can from a participating convenience store during the promotional period and enter their details into an online microsite.
If they are one of the lucky winners, an email containing a link to a unique barcode will be sent to them within 72 hours of entering. This barcode acts as a digital voucher that can be taken to any PayPoint terminal to be redeemed instantly for a cash prize.
As part of the in-store promotion, independent retailers can also claim a free POS kit to promote the incentive to shoppers. The kit is available until 13 August through the ‘Vantage by Kellogg’s’ category advice website.
“This month, we’ll be activating a summer partnership with PayPoint that offers people the chance to win cash prizes up to £100 when they buy a large can of Pringles. This is a big focus for us in the Away From Home channel and we’re delighted to be partnering with PayPoint for the first time in a number of independent and managed convenience stores across the UK,” Georgie Strawson, Pringles assistant marketing activation and POS manager said.
Ula Bibbey, retail partnerships manager at PayPoint added: “The partnership with Pringles highlights our exclusive brand offering and is designed to help retailers increase footfall while giving shoppers the chance to win a cash prize.
‘”Available to redeem in over 28,000 PayPoint stores across the UK, shoppers now have another reason to buy a can of pringles.”
The promotion will be available to convenience stores containing a PayPoint till from 17 July to 29 August.
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