Premier Foods expands Sharwood’s range with reduced sugar variants

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Photo: premierfoods.co.uk

Premier Foods has unveiled new reduced sugar versions of some of its popular Sharwood’s stir fry sauces.

The firm said the three-strong range – Sweet & Sour, Sweet Chilli & Garlic and Chow Mein – will appeal to health-conscious consumers at a time when many continue to prepare meals at home.

The variants have 30 per cent less sugar than the category average.

Andrey Sokirkin, brand director for cooking sauces at Premier Foods, commented: “Sharwood’s has been leading the way in offering consumers healthier alternatives to their favourite Indian and Oriental meals. Our recent innovations in this area have delivered strong additional sales for our retail partners and we are excited to introduce new reduced sugar stir fry sauces.

“The range will offer health conscious shoppers more choice in the cooking sauce aisle – while being substantially lower in sugar than the category average, they still deliver on great taste, something that Sharwood’s is well known for.”