Cream cheese brand Philadelphia has unveiled a brand-new consumer campaign, “Deliciously Simple”, to help boost retailers’ sales in the category. The campaign aims to make Philadelphia synonymous with simplicity, while keeping the importance of taste and the lunch occasion at its core. The high impact campaign creatives will encourage busy shoppers to make their lunchtimes easy but delicious.
“Deliciously Simple” is supported by a significant spend on OOH activations in high-traffic key locations and at roadsides. The campaign will also run across digital, social, VOD channels as well as in-store advertising, reaching 94 per cent of UK adults from now through to July.