Global snacking company pladis has unveiled its savoury seasonal range for 2025. The festive line-up includes returning family favourites as well as a brand-new addition to the Carr’s Christmas line-up.
The new premium offering – Carr’s Rich & Savoury Rosemary Crackers – joins the popular Carr’s Seasonal Selection, which will once again provide retailers with an opportunity to drive higher value sales among shoppers looking to elevate their savoury biscuit selections during the festive season.
“The seasonal sales opportunity is becoming more and more lucrative each year, and is being driven by household-name brands with festive products that have long been seen as must-have Christmas classics,” explains Beth Owen, Brand Manager, pladis UK&I.
“Rosemary is a popular flavour, which makes our new Carr’s offering perfect for festive snacking. Carr’s is the #1 premium cracker brand during the Christmas season, where it plays into hosting and social occasions when people are willing to spend more, whether they’re looking to enjoy a savoury snack during a movie night or cap off their Christmas lunch with a cracker-covered cheeseboard.”
Also new for this festive season is Christmas jumper-themed livery for the iconic Jacob’s Christmas Caddy range: Mini Twiglets (200g NHFSS) have a reindeer-themed pack; Crinklys Cheese & Onion (200g NHFSS) feature Santa Claus; Treeselets (280g) are sporting foxes, while Mini Cheddars Original (260g) are home to snowmen. Jacob’s Caddies are worth over £16.4m.
“We are introducing Jacob’s favourite brands in a fun Christmas Caddy format, which is perfect for sharing moments over the seasonal period,” says Ciaran Conway, Senior Brand Manager, pladis UK&I. “The new pack designs are synonymous with Christmas, designed to unlock family fun and enjoyment for younger consumers. This fully-recyclable and unique pack format is a firm Christmas favourite that people seek out.”
Jacob’s Christmas Caddies (RRP £2.50) will be available in UK grocery as well as convenience stores and wholesale depots from the end of August, while Carr’s Rich & Savoury Rosemary Crackers (RRP £1.99) are rolling out from the end of September.
pladis Christmas 2025 Savoury Biscuits Range
Jacob’s The Festive Selection
Jacob’s The Festive Selection returns once again in its standout bright, bold, fully recyclable packaging. Featuring seven classic varieties, the selection box comes in three sizes to suit all price points and is perfectly-placed for festive get togethers – whether shoppers are seeking classic Jacob’s Cream Crackers to pair with their favourite cheeses or generously-seasoned Jacob’s Salt & Cracked Black Pepper Bakes for dipping.
Jacob’s Savoury Favourites
A box with five different varieties, Jacob’s Savoury Favourites is perfect for sharing this festive season. Shoppers can expect flavours including salt and cracked black pepper, and poppy and sesame, as well as the original varieties of Jacob’s Cream Crackers, Water Biscuits and Salted Crackers.
Jacob’s Savours Selection
Jacob's Savours Selection Assortment will be hitting the shelves once more this Christmas. The Savours Assortment again features limited-edition Paprika & Cheese Thins, which join the original line-up of delicious oven-baked crackers: Cheese Thins; Sour Cream & Chive Thins, and Salt & Cracked Black Pepper Bakes.
Carr’s Seasonal Selection
Perfect for elevating that dinner party experience and festive special occasion, the Carr’s Seasonal Selection once again features in this year’s seasonal line up.
A collection of the brand’s finest quality biscuits and crackers – including Carr's Melts Cheese and Carr's Table Water – Premium Assortments are a key growth driver during the festive season. There are nine different varieties in the Seasonal Selection and seven in the Selection, ensuring there is something to suit all tastes.