Philadelphia has announced the launch the first new flavour into its Lightest range.
Philadelphia Lightest Herbs (RRP: £1.99) is available in stores now, giving a new ‘better for you’ offering to shoppers.
The range contains only 11% protein and 3% fat, making it ideal for consumers looking for healthier options within the category.
Paola Cassinelli, Philadelphia senior brand manager at Mondelēz International, said: “We know that consumers are looking to lead healthier lives and focusing more on their wellbeing. Diet is a key part of this. By introducing Philadelphia Lightest Herbs we’re offering shoppers all the benefits of our healthiest ever Philadelphia product, with a delicious new herbier flavour.
“Philadelphia’s aim is to help drive positive, well-balanced and healthier diets with consumers. The launch of new Philadelphia Lightest Herbs will do just that”.
The launch will be supported by a digital and social advertising plan that will target the key audience with engaging and relevant content.
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