Matcha tea brand PerfectTed has launched PerfectWed, a strategic new sampling initiative that places its award-winning canned matcha drinks directly into weddings across the UK. Designed to unlock new usage occasions, deepen emotional brand affinity and increase trial in high-relevance, high-sharing moments, the campaign is the latest example of how PerfectTed is building relevance far beyond traditional retail environments.
Through PerfectWed, the brand will provide complimentary cases of its crash-free matcha drinks to UK-based couples, bringing a functional boost to high-energy, emotionally charged celebrations. The Healthy Energy drinks are available in Juicy Peach and Apple Raspberry and the Matcha Latte cans come in Vanilla and Strawberry. PerfectTed will send a curated selection of the energy drinks and the canned matcha lattes, for couples and their guests to enjoy.
As part of the nationwide sampling campaign, PerfectTed will also offer professional filming of wedding speeches for selected participants, creating high-quality keepsake content for couples and potential inclusion in the brand’s upcoming Speech Series, a new content platform spotlighting real-life love stories.
“Weddings are the ultimate shared experience – charged with emotion, energy and meaning,” says Marisa Poster, Co-Founder of PerfectTed. “They’re one of the few times when all your favourite people come together to celebrate something truly special. We saw an opportunity to be part of that joy, not just as a product, but as a brand that supports people in feeling their best. With PerfectWed, we’re not just offering free drinks, we’re helping couples create unforgettable moments while bringing our goal of spreading positive energy to life in a deeply personal and highly shareable way. It’s a natural step for us as we continue to grow PerfectTed beyond the supermarket shelf and into meaningful moments that matter.”
PerfectWed marks another brand-building move for PerfectTed, which has seen explosive growth since its 2023 appearance on BBC’s Dragons’ Den. The business, which was generating under £10,000 per month at the time of filming, is now operating at a current run rate of £40 million. The brand now commands a share of over 50 per cent of the UK’s in-store matcha tea market, contributing to the 91 per cent growth in matcha between 2024 and 2025.
The concept for reimagining how weddings are fuelled was born not in a boardroom, but instead at the wedding of co-founders Marisa Poster and Levi Levenfiche. Held in Forte Dei Marmi in Italy, the three-day celebration was more than a union of two people; it became the spark behind a revolutionary idea. When Marisa and Levi served PerfectTed cans to their guests, they saw something special: a dance floor full of loved ones still going strong at sunrise, not wired from sugar or crashing from caffeine, but savouring the calm, lasting uplift of matcha. That weekend made one thing obvious: PerfectTed belongs at weddings.