More

    PepsiCo UK reformulates Pepsi, reducing sugar by 57% 

    Image by REUTERS/Mario Anzuoni/File Photo

    PepsiCo UK & Ireland said it has reformulated classic Pepsi to now have 57 per cent less sugar, containing only 4.55 grams of sugar per 100ml. 

    In addition to a lower amount of sugar, the reformulated Pepsi is sweetened with a blend of acesulfame potassium and sucralose, with 56 per cent fewer calories from added sugars. 

    This is set to replace all canned and bottled classic Pepsi drinks across the UK and Ireland, with the reformulated Pepsi beverages hitting retailers this month. These products have updated nutritional information on the packaging disclosing the reduced sugar content. There is no change to Diet Pepsi or Pepsi MAX. 

    While classic Pepsi remains only a very small part of PepsiCo’s beverages portfolio in the UK market, the R&D team has been working to reformulate the product so that it has less sugar but still maintains the great taste people expect. 

    PepsiCo added that the reformulated Pepsi is the next step in its efforts to reduce sugars across the entire beverages portfolio, as part of our global pep+ transformation plan.  

    “In the UK and Ireland, we have a long track record of helping consumers shift to low and no-sugar drinks options, and we hope that this new product will continue to be a favourite among those who love the classic taste of Pepsi, now with fewer calories,” the company said in a statement.  

    Latest

    Watchdog finds little evidence supermarket loyalty prices mislead shoppers

    The competition regulator's ongoing review of supermarket loyalty prices...

    Retail crime crackdown a key priority, PCC says

    By Liam Randall, Local Democracy Reporter A recently re-elected Police...

    Local sharing app Olio launches new Deals section partnering Gander

    Local sharing app Olio has announced the launch of...

    Sales nearly quadruple for nicotine pouch retailer

    Prime Nic Pouches, leading online store for nicotine pouches,...

    Don't miss

    Watchdog finds little evidence supermarket loyalty prices mislead shoppers

    The competition regulator's ongoing review of supermarket loyalty prices...

    Retail crime crackdown a key priority, PCC says

    By Liam Randall, Local Democracy Reporter A recently re-elected Police...

    Local sharing app Olio launches new Deals section partnering Gander

    Local sharing app Olio has announced the launch of...

    Sales nearly quadruple for nicotine pouch retailer

    Prime Nic Pouches, leading online store for nicotine pouches,...

    Competition in fuel sector remains weak, effective in groceries: CMA

    Weakened competition in the fuel sector persists, but competition...

    Corona Cero launches Olympic, Paralympic partnership with limited-edition packs

    Corona Cero, the global beer sponsor of the Olympic & Paralympic Games has launched its limited-edition packs, bottles, and prizes across retail. The new...

    Geeta’s expand Indian flavours with two new pouches

    Premium Indian brand, Geeta’s Foods, has launched a duo of side dishes – Bombay Spiced Lentils & Potatoes and Saag Aloo – to help...

    pladis launches boxed snacks sharing range for Jacob’s

    pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is aiming to take a bigger bite out of...