Skip to content
Search
AI Powered
Latest Stories

PepsiCo offers chance to win tickets to UEFA Champions league finals in Walkers MAX on-pack promotion

PepsiCo offers chance to win tickets to UEFA Champions league finals in Walkers MAX on-pack promotion

As part of its continued partnership with the UEFA Champions league, PepsiCo is reinforcing its commitment to supporting football and enhancing fan experiences with an unmissable on-pack promotion on Walkers MAX.

Kicking off from Jan 20 and running until March 23 across promotional packs of Walkers MAX in sizes 140g, 70g PMP and 50g, the campaign offers football enthusiasts the chance to win a UEFA Champions League final experience in Munich, Germany, along with UEFA Champions League merchandise.


Savoury snacks feature in 26 per cent of UK football occasions and with this rising to 65 per cent globally. It showcases significant growth potential and with the revamped UEFA Champions League format set to deliver 50 per cent more matches, this means more opportunities for fans to come together and elevate their matchday experiences.

Walkers MAX is perfectly positioned to be the must-have snack for football fans, keeping top of mind and reminding shoppers that the right snacks can make all the difference. As watching football emerges as a prime opportunity to boost snack consumption, the promotion across Walkers MAX will help drive brand relevance to the occasion and support retailers in increasing basket spend.

There are 1,610 instant win prizes up for grabs prizes, including 1,330 UEFA Champions League hoodies and 280 UEFA Champions League footballs, ensuring fans can celebrate the UEFA Champions League knock out stages in style.

The grand prize includes two trips for two to the UEFA Champions League Final in Munich, Germany on 31st May 2025, with tickets, travel, accommodation and £500 (or € equivalent) spending money. To enter, shoppers simply need to purchase a qualifying pack of Walkers MAX and follow the instructions provided for their chance to win.

Wayne Newton, Senior Marketing Director comments: “Football is more than just a sport, it’s a cultural moment that brings people together, and Walkers MAX wants to be at the heart of these occasions. With this on-pack promotion, we’re not just offering shoppers a chance to win incredible prizes but we’re also elevating matchdays and cementing Walkers MAX as the go to snack for football enthusiasts.

“This promotion positions Walkers MAX as the ultimate snack companion for all football occasions and adds some excitement to the crisps, snacks and nuts category while helping retailers to increase sales by driving more snacking occasions by attracting new customers and encouraging repeat purchases.”

To enter, shoppers simply need to purchase a promotional pack of Walkers MAX and scan the QR code or visit www.joy-pepsico.eu/en-gb/promotions/walkers/uefa-champions-league, log in or register for an account and enter the pack code found within the best before box. For full T&Cs, please visit: www.joy-pepsico.eu/en-gb/promotions/walkers/uefa-champions-league

More for you

Golden-colored non-alcoholic Chardonnay wine in a glass with grape vines in background

Bolle Launches Premium Non-Alcoholic Chardonnay

Bolle Drinks Launches BOLLE zero-alcohol Chardonnay

Bolle Drinks has announced the launch of BOLLE Chardonnay, its first non-alcoholic still wine, into the UK market. Crafted from a blend of 75 per cent Chardonnay and 25 per cent Sylvaner grapes, this Chardonnay has been made to capture the essence of its terroir and demonstrate the quality possible via pioneering non-alcoholic winemaking.

With an alcohol content of less than 0.5 per cent ABV, BOLLE Chardonnay has a clear golden appearance and offers a clean, light palate with balanced acidity. Flavour notes include citrus fruits and ripe pear, leading to a smooth texture, creamy mouthfeel, and a lingering finish.

Keep ReadingShow less
Burts to launch Herb Roasted Chicken

Burts Herb Roasted Chicken

Burts

Burts expands range with new Herb Roasted Chicken

Premium British snack producer, Burts, is gearing up for its launch this March of its new Herb Roasted Chicken hand-cooked chips.

Crafted for the snacking market, the new flavour will be revealed as part of the core range and available in 40g and 150g pack sizes across selected OOH channels, including regional Co-op stores.

Keep ReadingShow less
neo-wtr-northampton-saints

neo-wtr-northampton-saints

NEO WTR becomes official hydration of Northampton Saints

NEO WTR, Europe’s first ethical spring water brand to use a 100 per cent Prevented Ocean Plastic bottle, is thrilled to announce its new partnership with Northampton Saints – one of the UK’s top rugby union clubs.

By becoming their official Water Hydration Supplier, NEO WTR will ensure all players and support staff are kept hydrated both on and off the pitch. The men in Black, Green and Gold play their home matches at cinch Stadium at Franklin’s Gardens, a historic ground with a capacity of over 15,000. Saints boast many current international stars amongst their squad including George Furbank, Alex Mitchell, Fraser Dingwall, Tommy Freeman and Ollie Sleightholme – while legendary past players include Courtney Lawes, Paul Grayson, Dan Biggar, Ben Cohen and Dylan Hartley. Saints have a passionate fanbase, and are deeply connected to the community in Northamptonshire.

Keep ReadingShow less
Tic Tac Launch

Tic Tac Launch

Tic Tac launches ‘Tic Tac Two’ – two layers, two tastes, twice the fun

Ferrero UK has unveiled Tic Tac Two, the latest innovation in its Tic Tac portfolio. The new sugar-free product brings a fresh twist to the brand, offering dual flavours and delivering a unique blend of enjoyment and refreshment. This launch presents a significant opportunity for retailers to drive their impulse sales and category growth.

Tic Tac Two makes its global debut in the UK this month, featuring three contrasting flavour combinations. Raspberry & Lemon and Strawberry & Lime offer a fruity twist, while Fresh & Mild Spearmint is perfect for those seeking a classic refreshment, complemented by a subtle undertone. With a new double-sided format, Tic Tac Two allows consumers to mix flavours to suit their mood.

Keep ReadingShow less
Haagen-Dazs Stick bars in Salted Caramel

Haagen-Dazs Stick bars in Salted Caramel

Häagen-Dazs announces new stickbars launch

Häagen-Dazs is redefining indulgence for 2025 with the launch of its new Stickbars.

Featuring fan-favourite flavours of the luxury ice cream, now wrapped in an extra thick Belgian chocolate-coating shell that cracks to reveal the sweet treat, the range hits freezers nationwide from January.

Keep ReadingShow less