Pepsi MAX is adding Lime to its flavour portfolio this summer, aiming to help retailers continue to capitalise on the growing popularity of flavoured cola.
Pepsi MAX Lime will initially be available from early-June as a Tesco Group exclusive – which includes Londis, One Stop, Premier, Budgens, Tesco and Booker Wholesale – before rolling out further late August. To help retailers cater to a variety of consumer needs, the new flavour will roll out in 2L and 1.25L bottles, as well as in 8 x and 24 x multipack cans.
Cola is the number-one segment within the soft drinks category, with flavoured cola growing ahead of other segments, up +6.5 per cent versus last year. Sugar-free choices are of particular importance in cola segment, having grown +15.2 per cent in the last two years. Pepsi MAX Lime will allow retailers to offer their shoppers more choice this summer, especially given that lime was voted the number one flavour for refreshment in consumer taste tests.
Pepsi MAX Raspberry, which launched in 2019, has already become a £20m+ flavour extension. Pepsi MAX Lime aims to build on this proven success as part of the three-strong flavoured cola range which also includes Cherry.
Case/Pack Sizes available as part of the Tesco Group exclusive:
• 2L bottle – case of 8
• 1.25L bottle – case of 12
• 8 can multipack – case of 3
• 24 can multipack – individual case/single pack