More

    Pentire adds zero alcohol Coastal Spritz to portfolio

    Coastal Spritz is the latest launch from Pentire into the thriving non-alcoholic spirits sector. Carving out their position as a leading category player, the brand offers a unique portfolio of outdoors inspired, plant-based spirits that are made by distilling botanicals native to their coastline in North Cornwall. The result is a range that harnesses the power, beauty and immense flavour of plants to offer refreshing coastal flavours.

    The most recent addition to the brand’s growing product portfolio, the Coastal Spritz, features Pentire’s signature coastal botanicals, carefully blended with Blood Orange, Sea Rosemary and Oakwood, to create the perfect balance of natural bitter flavours and refreshing coastal tones. The perfect serve is with light tonic or soda and garnished with an orange wedge or bay leaf. Plant-based, outdoors inspired, non-alcoholic and low calorie, it’s pitched as the perfect partner for a healthy hangout.

    The launch into Waitrose, the first national supermarket listing for the brand, signals the next phase of growth for the company. Founded by Alistair Frost, along with friend and co-founder Ed Grieg-Gran, in 2019, the brand has already seen continued success since launch, growing 100 per cent YOY, whilst also making waves in the US market.

    “At Pentire we want to create drinks that complement a healthy and active lifestyle by providing premium, plant-based non-alc spirits that are full of flavour,” said Frost. “Like all our products the Pentire Coastal Spritz was crafted in collaboration with some of the world’s best bartenders, who share our love for the outdoors. It’s a naturally bitter and refreshing aperitif made by blending key ingredients such as Blood Orange, Sea Rosemary and Oakwood along with our Pentire Plant Blend.

    The Pentire Coastal Spritz will launch 4 September, (RRP: £27.80 / 70cl) and is available to independents from wholesalers including Venus, Enotria & Coe and Speciality Drinks.

    Latest

    Post Office scandal: Scotland introduces bill to exonerate wrongly convicted sub-postmasters

    A new legislation has been introduced to the Scottish...

    Allwyn: Operation Guardian will make The National Lottery even safer

    Allwyn, operator of The National Lottery, is today announcing...

    Brits spent £50.2bn on FMCG in Q1 2024: NIQ

    Shoppers in the UK spent a total of £50.2...

    PepsiCo to invest £8m in Pipers Crisps’ Brigg factory

    PepsiCo has on Wednesday announced an £8 million investment...

    Don't miss

    Post Office scandal: Scotland introduces bill to exonerate wrongly convicted sub-postmasters

    A new legislation has been introduced to the Scottish...

    Allwyn: Operation Guardian will make The National Lottery even safer

    Allwyn, operator of The National Lottery, is today announcing...

    Brits spent £50.2bn on FMCG in Q1 2024: NIQ

    Shoppers in the UK spent a total of £50.2...

    PepsiCo to invest £8m in Pipers Crisps’ Brigg factory

    PepsiCo has on Wednesday announced an £8 million investment...

    New nākd. on-pack promotion offers shoppers free ClassPass memberships

    Leading snack bar brand nākd. has launched a new...

    Thatchers Cider and Aardman collaborate on new campaign

    Thatchers Cider are back in the studio with multi Academy Award-winning studio Aardman for the next chapter of their pint-sized perfection advertising campaign. Airing for...

    Madrí Excepcional introduces ‘Paint Your Pint’ Conectada campaign

    Molson Coors Beverage Company is challenging fans of its Spanish-inspired lager Madrí Excepcional to paint their own pint on the brand’s digital platform, Conectada,...

    Mentos teams up with KISS Fresh in £2.5m ‘Yes to Fresh’ campaign

    Building on last year’s successful "Yes to Fresh" campaign, gum and candy brand Mentos has just kicked off a further 10 months of promotional...