More

    PayPoint and Lucozade launch digital voucher promotion

    PayPoint has announced the launch of its latest digital voucher promotion in partnership with leading drinks brand Lucozade.

    The launch coincides with Lucozade Energy’s new taste for its popular Orange and Original flavours. The promotion, now exclusively available across more than 17,000 independent retailers using PayPoint’s technology, offers shoppers £1 off any 380ml bottles of the two products.

    The campaign is part of the PayPoint Engage proposition, which offers FMCG brands the ability to connect with a consumer, drive basket spend, create digital interactions, promote new product development and increase sales and distribution. PayPoint’s unique digital vouchers can be delivered in seconds via SMS or email, giving consumers a frictionless and simple means of engaging with brands and products in more than 40,000 convenience stores across the country.

    “We’re excited to announce this new partnership with Lucozade Energy to support the launch of its newly enhanced flavours,” said Ula Bibbey, Head of Retail Partnerships, PayPoint. PayPoint Engage has the power to facilitate unparalleled, direct brand access to millions of people in the UK. It also presents fantastic value to consumers, who are increasingly seeking to maximise savings in their everyday purchases.”

    Hiroto Kizu, Shopper Marketing Controller, Lucozade, said: “We’re excited to work with PayPoint Engage to bring to life the launch of the new taste and look for Lucozade Energy Orange and Original. The campaign will not only deliver value to our shoppers but we’re confident it will help us engage even more shoppers with our new flavours and design.”

    Latest

    PML launches new digital trade platform for IQOS retailers

    Philip Morris Limited (PML) has unveiled Heatwave Open, a digital trade...

    TWC Group is new James Hall & Co. Ltd data partner

    TWC Group has been announced as the new data...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of...

    Historic charity, NewstrAid, announces 185th birthday raffle

    Industry charity, NewstrAid, has announced it will be holding...

    Don't miss

    PML launches new digital trade platform for IQOS retailers

    Philip Morris Limited (PML) has unveiled Heatwave Open, a digital trade...

    TWC Group is new James Hall & Co. Ltd data partner

    TWC Group has been announced as the new data...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of...

    Historic charity, NewstrAid, announces 185th birthday raffle

    Industry charity, NewstrAid, has announced it will be holding...

    £10,000 worth of illegal vapes, tobacco seized in South Tyneside

    Around £10,000 worth of illegal vapes and tobacco has...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of a category-first Peach-Raspberry flavour, available now in stores across the UK. Rekorderlig Peach-Raspberry combines peach, which...

    Mangrove adds Danish whisky Stauning HØST to its portfolio

    Recognising the production of rye and barley around its distillery, Danish whisky producer Stauning has produced a new expression, HØST. Adding to their wide...

    The Original Caesar Dressing, Cardini’s, turns 100

    First created in 1924, Cardini’s salad dressing is celebrating 100 years since the original Caesar recipe was first made by Caesar Cardini. To mark its...