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Happy customers? Pasta may be the answer, says new research

Pasta

New research from Italy suggests that pasta may do more than satisfy hunger – it could also boost emotional well-being.

Photo: iStock
  • A study has found that pasta consumption is associated with increased happiness, reduced stress, and an improved quality of life.
  • The research sheds light on the psychological and emotional effects of pasta.
  • Data collected through surveys showed that pasta is associated with feelings of family, positive emotions, pleasure, and comfort.

A study conducted by Università Cattolica del Sacro Cuore, with support from Barilla Group, has found that pasta consumption is associated with increased happiness, reduced stress, and an improved quality of life.

Led by Professor Francesco Pagnini, a clinical psychologist with past academic ties to Harvard University, the research sheds light on the psychological and emotional effects of pasta, with findings published in the journal Food Science & Nutrition.


The study, titled ‘Pasta, what a feeling! A multi-method study on the relationship between pasta consumption and happiness’, used an observational design to examine the unique emotional and psychological effect of pasta. Unlike other foods, the study, with a focus on the Italian market, revealed that pasta seems to boost happiness and reduce stress, particularly when enjoyed in social settings like family dinners or gatherings with friends.

The first part of the research involved a sample of 1,532 Italian participants. Data were collected through surveys and reveal that 41 per cent of respondents associate pasta with family, while 21 per cent link it to positive emotions,10 per cent to the pleasure of eating pasta, and 7 per cent to comfort and relaxation.

“Our research indicates that the simple act of sharing a pasta meal can create lasting emotional connections and provide comfort like no other,” Professor Pagnini said.

“According to this study, no other carbohydrate-based food such as rice, bread, pizza, or other nutritional options is able to trigger such an increase in happiness as pasta when consumed with others. The data suggest that the combination of pasta and social interaction significantly boosts happiness levels.”

The study underscored the importance of considering the psychological and social dimensions of food consumption, especially pasta, shown by this key data:

  • Pasta is a regular choice for 44 per cent of participants, who enjoy it 2-3 times a week, and nearly 23.9 per cent make it a daily habit.
  • Pasta is linked to feelings of satiety (34%), satisfaction (29%), happiness (10%).
  • Emotional associations include family (41%), positive emotions (21%), and comfort (7%).

“This study reaffirms how pasta’s delightful taste and nourishing qualities can bring a sense of happiness to everyday life,” commented Valeria Rapetti, R&D Global Nutrition and Wellbeing Director of Barilla Group. “This study beautifully captures how pasta brings people together, creating moments of happiness.”