Parfetts expands team to support retailers

Wholesaler Parfetts is expanding its team to support retailers and help them maintain margins. The move will see three new regional managers appointed to lead a network of 25 regional development advisers and four store development managers.

The fast-growing wholesaler is expanding with a new depot opening in Birmingham in the spring. It will also appoint an additional three regional development advisors across the network.

Christine Reast joins Parfetts to manage the East region. She joins from Bestway retail, where she held the role of regional controller for the past 14 years.

In the West Midlands, Richard Huxley moves from Parfetts lead retail development advisor to regional manager midlands. He will focus on supporting the new depot and expanding the symbol group in the region. Richard has been with Parfetts for the last six years and was instrumental in growing the delivered model in the Somercotes depot.

Steve Miller will manage the North West region and moves to the role from a series of senior positions across Parfetts, including general manager at Aintree.

Commenting on the move Steve Moore, head of retail at Parfetts, said, “We are focused on supporting retailers and helping them get the most out of their relationship with Parfetts. Our fast-growing fascias, Go Local and The Local, are easy to join and offer a host of benefits. As we grow, it’s vital that we have the best people in place to support our retailers and provide great service.”

Additionally, John O’Neill moves into the newly created role of retail sales controller. He will support the retail team and work on key projects, including category management, store development, and marketing. He will also head up the development of The Local, Parfetts licensed facia offer. John has been at Parfetts for 17 years and most recently held the role of customer development manager.
 
Chris Moore has been appointed as store development manager. He previously worked at Jordons as a project manager.

Steve added that these changes create a robust platform for growth for the Go Local symbol brands over the next few years.

“As a business, we are attracting retailers who are trading under other symbol banners or are unaffiliated retailers looking for the right range, price and promotions to allow them to take more money and make more money.”
 
“The regional managers will work closely with our RDAs to ensure we are working with and listening to our retailers whilst also looking to the future to implement changes that will further drive sales as margin,” Steve concluded.