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    Parfetts appoints new GM for Sheffield depot

    Image from Parfetts

    Wholesaler Parfetts has appointed Peter Jones as the new general manager of its Sheffield depot. He was previously a supply chain manager at the company’s head office in Stockport.

    Jones brings a wealth of experience to the role, with seven years of experience at Parfetts and 17 years at Morrisons in various positions.

    Jones commented on his new role, “Sheffield is a well-established cash and carry, already with a great team. I’m getting out to see our retailers and understand where we can enhance our service, and my door is always open for feedback. As a team, we’re focused on providing great customer service and availability. We’re also enhancing our GOLD service. I aim to grow the depot’s customer base and attract new retailers to the fast-growing Go Local fascia.”

    The Sheffield depot has seen several improvements with new solar panels to reduce carbon emissions. It has also changed the way it fulfils the GOLD-delivered service and replenishes the depot to increase availability and improve efficiency. Customers can now order up until midday for next-day delivery.

    The depot’s delivered customer base spans South Yorkshire, Humberside and the East Midlands.

    Guy Swindell, joint managing director of Parfetts, said, “Peter is a fantastic addition to the team in Sheffield. He has a passion for wholesale and is already enhancing many aspects of the operation. I’m sure that retailers will value his approach to the job. He’s focused on supporting their businesses and improving their margins.”

    Parfetts operates depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Sommercoates and Stockport. Its operations cover Northumberland to Wales, the Midlands and Northamptonshire.

    The employee-owned business has grown rapidly, expanding its Go Local fascia to over 1,100 stores and saw sales top £634m in the last year.

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