From living in the shadow of the Margarita to emerging as a customer favourite, Palomas are finally getting the recognition they deserve with widespread interest on the rise and sales booming.
May 22 marks World Paloma Day, an occasion that celebrates one of the favourite drinks of Mexico. Infused with tequila, grapefruit soda, and lime juice, this refreshing serve offers a citrusy kick comprised of delicious flavours and elegance.
According to Bacardi’s sixth annual Cocktail Trends Report, Palomas are shaking up the industry and regarded as the next big tequila-based serve after Margaritas. They are another shining example of the versatility of tequila and offer a lighter alternative - perfect for casual, summer-time sipping.
To support this, demand for tequila serves are at an all-time high with UK sales predicted to rise by 88 per cent between 2021 and 2026, taking the category to unprecedented heights.
The Franklin & Sons Pink Grapefruit Soda makes the perfect accompaniment for a Paloma cocktail and allows consumers to enhance their serves with a creative twist that packs extra flavour, and makes for the perfect mixer.
Franklin & Sons champions exceptional flavours to craft outstanding tonics, sodas, and soft drinks to complement great spirits and provide consumers with unrivalled drinking experiences.
“As we raise a glass to World Paloma Day, it’s a great opportunity to toast to bold flavours and vibrant culture,” said Lauren Edwards, Brand Manager at Franklin & Sons. “Palomas are currently at the centre of attention and we expect to see a significant surge in customer demand for our Pink Grapefruit Soda with World Paloma Day just around the corner.”
