Quorn has donated more than 1.5 tonnes of food to Liverpool foodbanks through two consecutive years of its “Double The Donations” initiative.
Through its partnership with Liverpool FC and working with Fans Supporting Foodbanks, Quorn was able to double the huge 779kg worth of food donations made by fans at this year’s Merseyside Derby
Recent data showed that Merseyside foodbanks report a 96% increase in demand year-on-year.* The ‘Double The Donations’ pledge made by Quorn, LFC’s Official Sustainable Protein Partner, was developed to help to raise awareness of the issues of food poverty, and increase food donations to alleviate some of those pressures in the Liverpool City Region.
“We are proud to partner with Liverpool FC and support this very important cause for the second year running,” said Sam Blunt, Commercial Operations Director at Quorn Foods. “The total donations received are a testimony to the amazing work of Fans Supporting Foodbanks, and we’re inspired by the team of volunteers and the generosity of football fans in their fight against food poverty. We’ll continue to help in any way we can.”
This year, the initiative was supported by Liverpool FC legend Jamie Carragher and Liverpool comedian John Bishop, who visited foodbanks in Jamie’s childhood community, and encouraged fans to donate at the match against Everton on 13 February.
Fans Supporting Foodbanks was founded in 2015 and is a joint initiative between volunteer fans of Liverpool FC and Everton FC, promoting a global message of football solidarity because hunger does not wear club colours.