One Stop launches its ‘Enjoy Summer’ campaign

One Stop has announced an eight-week campaign with 32 prizes, including family activity breaks and glamping weekends, plus over 2,000 instant in-store wins.

Running from 2 June to 27 July, the campaign will help ‘give back’ to customers with a range of market-leading offers, alongside the chance to win great prizes.

The campaign will be backed by a fully integrated marketing activity through social media, website as well as in-store point of sale and window displays to make it a full omni-channel campaign.

“We’ve been working on a number of strong collaborations with our key trading partners to offer some really heavyweight promotions on some of our most popular products. These range from Surf Coconut Bliss laundry items, to Blossom Hill White Zinfandel, Pepsi, Lucozade, Budweiser and Batchelor’s Big Pasta and Sauce,” commented Nigel Prendergast, One Stop’s head of customer and business support.

“Whilst this will keep driving customers into store, we also want to provide customers the opportunity to win some brilliant prizes through our new online game. The on and offline activity will work hand in hand this summer and help us to continue to offer a really dynamic range of activity and promotions for our stores, customers and franchisees.”

One Stop’s online, interactive game can be played via its website. To pass a level, players have a limited time to tap a number of items. If they tap on the required amount or more, they move to the next level, where things get more challenging and the chance to win gets higher.

The total points collected during the game can equate to a small, instant-win prize in store and runner up prizes and a large prize will be won each week. Anyone over 18 can play, but to win, players need to submit their score to a leaderboard.

The prizes include:

• Eight main prizes comprising three UK Family Activity Breaks with a luxury one-night stay, three two-night Glamping Weekends and two, one-night High Ropes Adventure luxury stays.
• There are 24 £100 Love2Shop voucher prizes which will be won by three people every week and over 2,800 instant store wins for a standard 37g Maltesers pack.