One Stop launches Easter campaign to support FareShare

Following on its Christmas partnership with FareShare, One Stop has launched an Easter campaign to support the food redistribution charity.

One Stop launched its partnership with FareShare at the end of last year, with an £80,000 donation which supported vulnerable families over the festive holiday and February half term this year. To support with further fundraising, One Stop is launching an Easter activity book which will be available to purchase in store for £1 from 4– 18 April.

All profits from the sale of the books will go towards helping FareShare provide food to families struggling to get enough to eat.

The retailer will also donate 2p to FareShare from every individual and multipack of fresh fruit and vegetables sold, helping to increase fundraising and provide food to people going hungry across the UK. The promotion will run from 11-22 April.

Liz Fox, Head of Sustainability and Social Responsibility at One Stop, commented: “Our store colleagues know their customers incredibly well and find ways to help them on an individual basis, every day. However, our relationship with FareShare on a national level enables us to consolidate some of these efforts into a campaign that will raise additional funds and drive awareness of this superb charity.

“The size of our operations and the number of stores we have means that we’re hoping to make a real difference this Easter and as a business we’re incredibly proud to have the opportunity to help support the work of FareShare. The activity books were popular at Christmas so we hope our families enjoy them again this Easter.”

This is the second time that One Stop has launched a children’s activity book to help raise funds for FareShare, with both featuring protagonist and hero of the story Leslie the Leek, this time round with an Easter theme.

The limited-edition book will be available to purchase for £1 across all of One Stop stores and includes colouring pages, wordsearches, dot to dot and has a story running through it, with characters to find.

The FareShare partnership will be promoted in store with point of sale and digital marketing, with colleagues fully supporting it. “We have a real mix of customers,” continues Liz, “from people who might not know anything about FareShare, right through to those who may benefit from the support of charities such as FareShare. We hope all our customers get fully behind the initiative and we can work together as a collective to really help drive change.”

With One Stop’s burgeoning partnership with FareShare, plans are already in place to produce the third activity book which will be launched in Summer 2022.