Omsco launches new Grass Roots Dairy Co. butter

Omsco, the British farmer-owned co-operative dedicated to organic dairy, is extending its Grass Roots Dairy Co.-branded range with the launch of a delicious new organic salted butter. Produced in small batches, using traditional methods, Grass Roots Dairy Co. butter is made with 100 per cent organic cream from Omsco Members’ free-range, grass-fed cows – cream that is tumbled in butter barrels and hand salted to give the butter its signature open texture and decadently rich, creamy flavour.

Building upon last year’s successful launch of Grass Roots Dairy Co. mild, mature and extra mature cheddars, the new organic salted butter will start appearing in specialist delis, independent retailers, and farm shops from mid-April. The new butter will also be available through selected wholesalers including specialist cheese and dairy suppliers such as The Cheese Merchant across the South of England, South West of England and Wales; Proper Good Dairy in the Midlands and Shropshire; and Mossgiel Organic in Scotland.

With a RRP of £3.75 the new 250g butter packs will deliver real standout on the dairy fixture thanks to stunning, highly evocative artwork that conveys the Grass Roots Dairy Co. brand ethos of being produced in balance with nature.

Grass Roots Dairy Co.’s branded range of cheddar and now butter is made from Omsco farmers’ milk produced within the only UK farming system accredited to be free from the use of pesticides, herbicides, artificial fertilisers and GMOs.