This November, vegan chocolate challenger brand Ombar will be bringing a brand new format into the
fold; the Oat M’lk “countline” bar. The new range, which has been designed for impulse locations, aims
to appeal to consumers looking for on-the-go indulgence that’s better for the planet. Not only does the
duo offer a new format, but a lower priced entry point product compared to the brand’s bigger block
With half the carbon emissions of “regular” milk chocolate and plastic-free packaging, a pack donation
from every bar sold funds reforestation of rainforest in Ecuador where they source their cacao. True to
Ombar form, these new bars are vegan, fair trade, organic and free from dairy, gluten and palm oil.
What’s more, they have one third less sugar compared to the competition.
Leading the way in sustainable chocolate innovation, these planet positive bars are pitched as their most
indulgent yet. Thanks to the combination of delicious creamy plant-based chocolate, in bite size chunks,
and an indulgent soft centre filling, the 42g bars boast a multi-textural eating experience and elevated
taste. Each bar is made with gluten-free British “naked” oats and offers an on-the-go snack that is
genuinely better for you and better for the planet.