Old Jamaica has overhauled its soda range, revealing a complete brand redesign, new tropical fruit flavour, and added a two-litre PET bottle format.
The new look is modern, vibrant and has a strong colour palette to create stand-out on shelf and ensure the four flavours – pineapple soda, grape soda, cream soda and new tropical soda – have a distinctive look.
In addition, Old Jamaica is transporting consumers to sunnier shores and adding some fizz to retailer fixtures with the introduction of a new tropical fruit flavour. The new Old Jamaica Tropical Soda is available in a 330ml can (RSP £0.45) and two litre PET bottle format (RSP £1.49). The two-litre bottle format has also been extended to the existing pineapple soda and grape soda flavours.
“When it comes to Old Jamaica Sodas, our range has proven popular with younger consumers but to ensure its continued success we need to offer variety and choice, which is why we have added a new tropical flavour," said Terri Cooper, senior commercial manager at Old Jamaica.
“As more people enjoy soft drinks at home and to suit all drinking occasions, we have added a new two litre bottle format to the pineapple, grape and tropical soda lines. And to create a strong on-shelf standout and appeal to our target audience, we have unveiled a vibrant new design which better reflects Old Jamaica Soda's brand personality.”
To support sales, Old Jamaica is running a marketing campaign including an on-pack promotion to win 1M Jamaican dollars, advertising, influencer activity, paid and organic social media.
