More

    Old El Paso teams up with NFL UK for Super Bowl promo

    Old El Paso has teamed up with NFL UK to celebrate Super Bowl LIV, which takes place in Miami on Sunday (February 2).

    The General Mills brand, as Official UK and Ireland Partner of Super Bowl 54, will be launching three Mexican-inspired recipes with NFL UK in an online content series ‘Make Some Noise for Super Bowl’.

    NFL UK Ambassador and former New York Giants linebacker Jason Bell will introduce the recipes: the First Down Chicken Fajitas, the Half-time Halloumi Fajitas and the Touchdown Tacos.

    “We are thrilled to partner with NFL UK to ‘Make Some Noise for Super Bowl’ and inspire both foodies and NFL fans in UK and Ireland to get around the table and into the swing of Super Bowl Sunday with our bespoke Old El Paso recipes that perfectly complement the ultimate game night,” said Lindsay Hill, marketing manager for Old El Paso UK and Ireland.

    The social media videos will be promoted on both NFL UK and Old El Paso UK and Ireland’s channels along with special product promotions on Amazon UK and Ocado.

    Retailers are encouraged to stock up on Old El Paso best-sellers Smoky BBQ Fajita Kit and Stand ‘N’ Stuff Taco Kit to meet increased demand ahead of the event.

    Latest

    Chill and Thrill: Summer drinks to fire up sales 

    The UK is known for its dark and gloomy...

    Ocado’s appeal over depot next to north London school dismissed

    By: Noah Vickers, Local Democracy Reporter An appeal by Ocado...

    Horizon inquiry to survey current sub-postmasters on Post Office conduct

    The inquiry into the Post Office Horizon IT scandal...

    Vennells ‘grossly understated’ Horizon scandal, says former Royal Mail boss

    Former Post Office chief executive Paula Vennells and top...

    Don't miss

    Chill and Thrill: Summer drinks to fire up sales 

    The UK is known for its dark and gloomy...

    Ocado’s appeal over depot next to north London school dismissed

    By: Noah Vickers, Local Democracy Reporter An appeal by Ocado...

    Horizon inquiry to survey current sub-postmasters on Post Office conduct

    The inquiry into the Post Office Horizon IT scandal...

    Vennells ‘grossly understated’ Horizon scandal, says former Royal Mail boss

    Former Post Office chief executive Paula Vennells and top...

    Champagne sales fall 15 per cent in first half

     France's champagne producers on Friday called for a cut...

    Cypressa: 60 sunshine years of Mediterranean cuisine

    2024 marks the 60th anniversary for Mediterranean food business, Cypressa, as it celebrates six decades as a brand synonymous with authentically sourced foods from...

    Barefoot rolls out California Zinfandel

    The USA wine brand, Barefoot, will be rolling out its Barefoot California Zinfandel to wholesalers nationwide this August, following a successful launch in Sainsbury’s...

    Cadbury Flake launches free ’99’ bus ferrying families to the beach

    Cadbury Flake and First Bus have announced the launch of The "99 Bus", a free, pre-bookable service to take families away to the seaside,...