Nisa unveils Christmas build-up promotion

With Halloween now over and shoppers shifting their focus to Christmas, Nisa is supporting its retail partners with a Christmas build-up event to help them capitalise on the occasion
early.

The promotion, which is available in stores until Tuesday Nov 23, is supported by a bespoke marketing campaign including themed POS to help create in-store theatre.

Included in the promotion is Nestlé Dairy Box and Thorntons Continental chocolate boxes at £4 each, saving shoppers up to £1.99 off the RRP, and sharing pouches in Celebrations and Quality Street variants at £3.50 each.

An alternative to larger confectionery tubs, the indulgent pouches are the perfect product for shoppers looking to pick up an early Christmas treat to enjoy after work in front of the television.

“Confectionery makes the perfect stocking filler for both children and adults, so deals on these lines will prove popular over the coming weeks amongst shoppers looking to get their Christmas shopping early this year,” said Nisa’s offline marketing lead, Chris Walker.

Shoppers looking to stock up on alcohol for the festive period are also catered to with Nisa’ latest One Week Deal. From 17 th – 23 rd November, Freixenet Prosecco 75cl is available in-store for just £8.75, saving shoppers £3.40.

And with December 1st fast approaching, a raft of advent calendars are available including
Malteser Merryteser calendars at £2, Cadbury Dairy Milk calendars on a 3 for £5 deal and
Cadbury Heroes calendar at £5, providing something to suit every budget.

“With almost three quarters of advent calendars being sold in November in build-up to the main event, we are encouraging our retailers to include these and other key
traditional lines to delight shoppers and help them get prepared for the start of the Christmas countdown,” Walker said.