Nisa has unveiled the ‘half price or better’ event at stores. The promotion will run until 11 February, supported by a bespoke marketing campaign.
“The half price or better promotion that ran throughout the month of January proved to be a huge success with retailers and shoppers alike, as many shoppers used their local convenience store for a “top-up” shop in the lead up to payday,” said Philippe Rondepierre, head of marketing at Nisa.
“We’re confident that this promotion will again support retailers by providing their customers with some great deals to help them stretch their budgets that bit further following the indulgent Christmas period.”
The deals include a range of ‘better than half price’ lines such as Pizza Express Classic Americano pizza (£2.50), Cathedral City Mature Cheddar (550g for £3.50), Belvita Soft Bakes Golden Grain (£1.34) and Napolina tinned chopped tomatoes (4 pack for £2).
Some of the home essentials deals include Surf liquid detergent in Tropical Lily & Ylang Ylang (4.2ltr for £8), Lenor fabric softener in Gold Orchid (1.93ltr for £3) and Fairy Original All-in-One dishwasher tablets (391g for £5).
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