Nisa retailers launch ‘Summer Drinks’ promotion ahead of weekend heatwave


Nisa is helping retailers to make the most of the sunshine this weekend with a ‘Summer Drinks’ drinks promotion, helping to drive footfall and sales.

The event commenced on Wednesday and will run until 25th August, supporting Nisa retail partners in generating additional sales with competitive pricing and offers on a wide range of drinks.

Supported with themed marketing materials and POS, the promotion includes shelf talkers, bus stops, wobblers and shelf stripping to complement the summer gondola ends.

Some of the summery tipples on offer during the promotion include Kopparberg Mixed Fruit 10x330ml and Old Mout cider 10x330ml at just £10 each.

Echo Falls wine 75cl is on offer at £4 and Carlsberg Export 10x440ml and Amstel 10x440ml at £9 each, to name a few.

Spirit lovers can find Beefeater London gin 70cl and J. J. Whitley Blood Orange gin 70cl at £14 each – perfectly matched with Schweppes tonic water 1L at just £1 a bottle.

Nisa’s marketing operations manager, Chris Walker, said: “The desire to spend time outdoors whilst remaining safe is contributing to a surge in demand of outdoor eating and drinking essentials – especially now that the weather is picking back up.

“Our previous drink-based events have been a great success and we’re confident that this one will, once again, provide a strong and competitive offer to our retailers and their customers, whilst driving an uplift in sales.”