Nisa retailers have ramped up their support to the symbol group’s Making a Difference Locally (MADL) charity during the COVID-19 pandemic through.
Nisa stores collectively donated £103,230 in May via MADL to help charities and other good causes, which is an increase of 26 percent on donations made the previous month.
With local stores witnessing increased sales, MADL has seen a significant boost to its income. MADL raises funds in Nisa partner stores from sales of all Heritage and Co-op own-label products, a percentage of which goes into a virtual fund for retailers to donate.
The charity’s income in April alone saw an increase of 21.5 percent on March’s figures, and a huge 69 percent rise when compared like-for-like with the same period last year.
Kate Carroll, Nisa’s head of charity, said: “The support Nisa partners are providing to their communities really is astonishing, and we’re delighted that over £100,000 was donated to good causes over the last month, at a time when charities are facing increased pressures and struggling with significantly reduced fundraising income.
“We’ve seen an increased number of donation requests for good causes such as health and wellbeing charities and foodbanks, demonstrating how these fantastic retailers are responding to the needs of their local communities.”
Since its formation in 2008, MADL has raised over £11.6 million and supported charities and other good causes with over 12,000 donations.
Stores can donate funds raised to a local charity or good cause of their choice within a 10 mile radius, ensuring money raised will benefit the local community. There are over 2,300 stores participating in the initiative.