Nisa is reporting continued growth within their holiday park convenience store portfolio with retailer
Bourne Leisure extending their contract with the independent retail and wholesale specialist.
Nisa currently supplies 177 holiday park convenience stores across the UK with 12 signed up so far in
2023 – the strongest year of recruitment since the pandemic.
Sales in Nisa’s holiday park convenience estate rose by over 30 per cent in 2022 with improved figures set to
continue this year with staycations continuing to be popular following the pandemic. Alongside Bourne
Leisure, Nisa also supplies major holiday parks such as Center Parcs and J&J Wilson amongst many
others.
Bourne Leisure – the parent company of Haven Holidays and Warner Leisure Hotels – employs more than
16,000 staff and attracts 4.5 million guests to 56 sites across the UK every year. A successful six-year partnership with Nisa across 49 stores owned by Bourne Leisure has recently been extended with two stores in Thorpe Park and Perran Sands taking on Nisa fascia as part of the new deal.
Bill Marney, Grocery Category Development Manager at Bourne Leisure, explained: “The Nisa brand is
well known across the country from the high street so incorporating the Nisa fascia makes an obvious
connection for customers who are seeking value.
“These were two of the stores we felt would benefit most to make the shopping environment as inviting
as possible for our guests and owners.
“Access to a comprehensive range of products is essential to us given we have such a range of stores
across our estate. Our partnership has so far worked successfully in driving a strong sales performance,
so we were really keen to continue the relationship.”
Key to the Nisa proposition for many years has been the strong own brand offering available through
Co-op products. Bill admitted with customers searching for value more than ever at the moment, own
brand products were crucial to the success of the stores.
“We have always supported Nisa and Co-op own brand and seen great success with that through our
stores. We have increased the range of own brand products within our stores, and we have seen
shoppers respond well to the offering.
“It is important for us to drive the value for money proposition. The shopper recognition of such a wellknown brand is important to associate our products with quality and we have seen the importance of
effective promotions.
“Co-op own brand plays an important role in helping us drive sales and deliver value to holiday makers
and holiday homeowners across our estate.”
Victoria Lockie, Head of Retail at Nisa, added: “We have seen some brilliant, continued growth within
many of our holiday park customers and Bourne Leisure are a great example of that. I am delighted they
have started to incorporate the Nisa fascia and extending the deal between us was a no-brainer.
“We know across retail that shoppers are looking for value and that is the same when it comes to
holidays. The weather we have had over the past month or so has been brilliant and I know that will
inevitably mean fantastic business for holiday parks across the UK.
“I’m really looking forward to carrying on our work with Bourne Leisure, Center Parcs, J&J Wilson and all
our partners in the holiday park sector as we aim for another year of success across the board.”
