Nisa launches Mother’s Day gifting event for retail partners

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Nisa is supporting its retail partners in the run up to Mother’s Day with a special gifting event.

Available in stores now, the promotion is supported by a bespoke marketing campaign with eye-catching point of sale material to use in store, whilst also being highlighted on the Nisa consumer website – www.nisalocally.co.uk – and social media channels.

Running alongside the event on the Nisa Locally social media channels and website is a consumer-facing competition that encourages people to send in their favourite family recipe “that only their mum knows how to cook,” to be in the with chance of receiving a special prize as well as having their winning recipe featured on the Nisa Locally website.

This year a special gifting deal is available right up until the big day on Sunday 14th March which comprises a bottle of I Heart Gin 70cl and a choice of luxury chocolate box: Thorntons Continental, Ferrero Rocher Collection or Lindt Swiss Luxury Selection for just £20, saving shoppers up to £10 off the RRP.

Also available is a range of great value chocolate gifting options including Nestlé Dairy Box 360g, Guylian Praline Filled Seashells 250g and the popular Cadbury Milk Tray 360g at just £4 each.

Shoppers can also pick up a Terry’s Milk or Dark Chocolate Orange 157g for better than half price at just £1 each, meaning there is something to suit every budget.

A wide range of sweet treats and favourite tipples form part of the in-store deals Nisa partners will be offering to their shoppers, ensuring they have every chance to make the most of the event which is worth £1.2bn [1].

Wholesale category controller at Nisa, Donna Powell, said: “As shoppers are now typically taking fewer trips to the shops with bigger basket-spends, customers will be looking to purchase their Mother’s Day gifts even earlier this year. Because of this we are encouraging our retailer partners to get their Mother’s Day displays out in February ahead of the event.”

“Convenience is key for shoppers in 2021, and by providing customers with the ability to pick up their Mother’s Day gifts while doing the rest of their grocery shopping, we are confident that this promotion will help drive additional sales for our retail partners.”

[1] Savvy Research Survey March 2019