Nisa launches Fresh Thinking proposition at online Expo

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Nisa has launched its new Fresh Thinking proposition to partners with support to help them grow their businesses during their first ever virtual Expo event.

As the nation witnesses a shift in shopping habits and the role independent retailers play in the community, the new Nisa proposition highlights its strengths to support independent retailers looking to drive growth during the coronavirus pandemic.

Through insight from retail experts, Fresh Thinking is tailored support quality products, including over 2,200 Co-op own-brands and give Nisa’s partners help to create the best customer offers to suit their local area.

Launched through a series of partner testimonial films and virtual ‘category talks’, hosted by the Co-op heads of categories and partners.

Each will receive guidance and advice on how best to stock their stores across frozen, fruit/veg, fresh meat, ready meals, soft drinks, alcohol and non-food, to better equip them for the future.

As part of this concept, Co-op have recommended an own-brand range for Nisa partners to meet the core convenience needs of its shoppers in a changing economic climate.

The Co-op essentials recommended range of 500 products aims to cater for customers looking for a low-price alternative to branded products, whilst bringing greater benefit to the retailer.

John McNeil, COO at Nisa said: “UK corner shops and independent retailers have seen a surge in sales during Coronavirus and we will continue to support our partners through this difficult period with Fresh Thinking at the heart of everything we do.

“We know Co-op own brand is already proving a real success for our partners and this recommended range will provide an enhanced value proposition for their customers.

“We have identified the own-brand products shoppers expect to see in a convenience store and made them available at great prices, so they can shop conveniently whilst knowing it’s still 100% British meat, free-range eggs and Fairtrade.”

* Kantar, Own Label Market Report, 6th Sept