Nisa continues fiver deals on frozen products

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Nisa has unveiled its latest promotion on frozen lines, offering six branded household favourites for a fiver.

Available in participating stores until 8 December, the deal includes Birds Eye Crispy Chicken 170g, Crispy Batter Fish Fingers 8pk, Chicken Burgers 4pk, Alphabites 456g, Mixed Vegetables 340g and Rowntree’s Fruit Pastilles Lollies 4pk – all for just £5.

Nisa said the £5 freezer filling deals have become a firm favourite with shoppers, with food for tonight already a key shopper mission in convenience stores. The frozen deals, which the symbol group has been running for some time now, also target those trying to reduce visits to the shops during the pandemic.

“Our £5 frozen deals continue to be popular with shoppers and the frozen category has become more relevant than ever this year, with many Britons trying to cut down on visits to the shops during the pandemic and seeking out items with a longer shelf life to stock up on,” said David Lunn, wholesale category controller for frozen at Nisa.

“The promotion also offers fantastic value for money at a time when many shoppers are on a budget or looking for cost-effective ways to reduce food waste, whilst offering quick and tasty meal solutions to enjoy as the cold, dark evenings draw in.”